Growing Your Business Online

I attended a Google webinar focusing on “Growing Your Business Online” as part of the celebration for the National Small Business Week. There were two salient points which I captured and wanted to share out because I believe these are simple takeaways, yet they are powerful and applicable to every business wanting to connect with on-the-go consumers today. 

Salient point #1:  Show up in the moment when people are searching for your product category

Notable stats: 

  • Mobile devices are now being increasingly used  as shopping tools. 82% of smartphone users say they actually consult their phones when they are in a  store in considering making a purchase. 
  • It’s for purchases of all sizes.  In fact many people are doing online research about local businesses, and studies show that is about 80% of consumers and 76% of searchers are looking for something nearby.

Salient point #2: Being useful when the people show up and then helping them find what they are looking for.

Notable stats: 

  • Research shows that consumers are gravitating toward brands with stackable,  short or bite-size educational content. Not  brands just giving a hard sell in the products and services.
  • 73% of consumers say that regularly getting information from an advertiser is the most important attribute when they are selecting a brand.

But being useful can actually supersede brand loyalty. 51% of smartphone users have purchased  from a company or brand other than the one they intended just because there is information useful from a different brand.

You can read up more on the slide deck of Growing Your Business Online here

Let us know how we can help you with some of your online marketing efforts. 

Source:  Google “Grow Your Business Online” Webinar, National Small Business Week, April 2017.

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