Should We Inter-Mingle Our Personal Brand with Our Business Brand?
I get asked about this question a lot from young companies who are committed to invest in their brands.
I often responded with the idea that “people do business with people whom they trust.”
The reason that individuals and companies build brands is because we want our people to trust us, our reputation to be known, and that we can deliver the values that we’ve promised.
Personal Branding Essentials for Young Companies
When a young company starting out as a one- or a two-person team, your name(s) and brand(s) are lesser known simply because you’ve not been actively talking about it and promoting it to your people. Unless you’ve garnered your reputation as an industry expert before you started your company, then that would be a different story.
Hence, as early-stage companies, without a known reputation, you’ll need to express your personal brands at deeper level, and building the early trust that’s essential to cement a solid foundation on your relationships with people whom you want to invest in your company, and for some, buy from you.
At this early stage of your journey, your personal brand is your business brand, and they inter-mingle, because what you do in life or what happens in life affects your business directly, and vice versa.
As you continue to build your personal brand, people will get to know you, your expertise, your core values, and your authenticity, all of which contributes to making your personal brand attractive to people who resonate with you and your story.
Business Brands for Companies Scaling
When your company grows and scales, your business brand will take on more responsibility in representing your company, and your personal brand will evolve to become more of a supportive pillar. Because now, you may have a team of people under you, and everyone needs to act and speak accordingly to represent the business brand in positive lights.
These days, however, it’s common for CEOs and CMOs of established, growing companies to consistently show up and be the face of their companies, leveraging their personal brands to ensure likability of their companies, while maintaining trust with their customers and shareholders.
As Zig Ziglar once said: “When people like you, they will listen to you. When they trust you, they’ll do business with you.”
That’s what we’re aiming for, right?
To be a trusted brand that people want to do business with.
Intermingling Personal Brands with Business Brands
So regardless of the artificial barrier that we want to put between our personal brand and business brand, those who practice inter-mingling their personal brands and business brands will win.
Because at the end of day, people want to know that they are working with humans. The inter-mingling helps us be authentic and show up as a whole person – and that’s what matters.
Want to learn more about how to build your authentic personal brand before you build your company? Contact us for a free, 15-minute discovery session. We can determine best ways to help you.
 I am championing for the corporate warrior-turned women entrepreneurs…
…who have been charting their own entrepreneurial paths,
But aren’t sure about their direction because they’ve come to a plateau where transformational change is necessary.
They’re ready to take actions and put themselves back onto a clear path that leads to personal growth and exponential impact.
I am championing for the high-achieving women business leaders…
…who want to achieve more high-impact work with energy alignment.
But aren’t sure how to maintain their energy system and avoid burnouts.
They’re ready to commit and lean into having proven structure and processes that can lead them to having abundant energy and flow.
I am championing for the resilient women founders…
…who want to overcome fear and free from past failures.
But aren’t sure how to get pass their old beliefs or fear that might be holding them back from making faithful leaps into a better future.
They’re ready to take action in the face of fear, and make significant shifts to change the outcome of their situation.
Do you see yourself here?
I see you…ready to tackle your challenges with courage and compassion.
I would like to invite you to join my Purposeful Transformation ™ Program.
In 8 weeks, we will take you through:
*Bringing clarity to your vision
*Bridging passion with vision, connecting to a clear marketing strategy
*Aligning strategy with energy to focus on areas to make your plan successful
*Removing old beliefs that no longer serve you
* Strengthening your personal brand
* Crafting a human story to share powerfully and authentically
Does this sound good to you?
I am looking for 3 exceptional women business owners, who are willing to do the work, and create amazing progress toward reinvigorating and transforming their businesses for exponential impact.
Send me a note, put “Transformation” in the message, and I’d love to share details with you.
Let’s do this together. It starts on April 26.
Many of us who are in business will experience a plateau at some point in our journey,
Like we’re stuck without feeling a good sense of direction on where we want to go, and that feeling stays with us unless we make necessary changes.
Something interesting happens when we allow ourselves to build up the inertia of feeling stuck, and not seeking help to make changes.
We started to feel
Anxious,
Un-productive,
Un-motivated,
Fizzled, and
A loss of faith.
You too, can come to a plateau on your journey.
Your confidence could be shaken;
Your energy could be experiencing big dips, and
You might be working in a grinding mode, due to circumstantial, unexpected business or life changes.
So, if you…
…are a corporate warrior-turned woman business owner,
a resilient woman founder, or
a high-achieving woman leader,
seeking to re-invigorate and transform your business with exponential impact,
…want to avoid burnouts and maintain your energy system,
…want to share your human story that builds trust,
…want to be vision- and mission-focused,
…want to have clarity and direction,
…are ready to foster innovation and lean into possibilities over the next 8 weeks,
…are committed and coachable
…want to have fun along the way, and
…are looking for genuine, 1:1 coaching guidance
I invite you to email me directly jenny@jennyhuangmarketing.com. Put “Transformation” in the subject headline, and I’ll be in touch with details and next steps.
Love,
Coach Jen
P.S. As my way of thanking you for being ready to invest in yourself, I’m offering a mini-guide on “Leading with Your Vision Thru Energy Alignment,” a $463 value, at no cost to you. Click here to download.
I BELIEVE
When we align our intention and energy with our larger-than-life vision, we’ll do great work worth doing, with deep meaning and exponential impact.
I BELIEVE
When we invest in ourselves, we’ll expand our curiosity and capacity to serve others.
I BELIEVE
When we calm our bodies and minds and listen to our hearts, we’ll find clarity and let intuition be our compass and take us where we want to go.
I BELIEVE
When we enjoy and trust the process of working together with each other, instead of focusing on the outcome, we’ll allow our entrepreneurial and creative energies guide us in achieving even more.
I BELIEVE
When we lead with humility, courage and commitment, we’ll find the least resistant paths to succeed.
I BELIEVE
When we see good in ourselves and good in others, we’ll build a strong alliance that bridges human potentials and achieve the greater good with highest personal fulfillment.
BECAUSE
I BELIEVE
in a world where every human is able,
living out their full potential,
finding their own voice,
speaking freely from their heart, and
innovating on their own entrepreneurial path to personal fulfillment, helping others, and living a life of kindness, collaboration, and peace.
.
.
.
PC @rheebeverephoto
 Beginning of a New Year always seems to usher us into making new plans, that we might not have spent enough time to reflect on:
the path that we want take
the impact that we’re here to make,
and have our future be closer and fully expressed in present time.
We need to set aside quiet time to strategize on our business and personal priorities.
One of my ex-bosses used to coach me that “strategy” is about “prioritization.”
Is it about prioritizing your activities to achieve your goals?
Or
Is it about prioritizing your energy on where you need to spend time in realizing your goals?
“Energy” sounds more exciting, because it’s something that we can put a value on, like we provide energy in the form of a service, creation of a product, or both, to satisfy needs of others.
So my entire marketing plan for 2023 will be focusing on where to spend my energy on:
client projects
business and personal growth, and
when to slow down to fill my cup and have some play time.
It’s like painting a new canvas:
adding colors to places where I want to create impact,
harnessing my superpower,
seeking truth,
serving others at highest level, and
nurturing exponential professional and personal development.
The outcome will be a much happier me, knowing that I will be able to commit to what I’ve set out to do, when I need to let off the gas pedal, and when I need to intensify my efforts.
Do you see yourself in this picture?
If you do, go and prioritize where you’ll spend your energy in 2023!
Because at the end of the day,
your energy will take you on your paths to professional and personal fulfillment,
that will give you ultimate happiness and achieve authentic well-being.
 To celebrate Women Entrepreneur Day on November 19 and through December 9,
I’m going to offer 3, 90-minute BRAINSTORMING AND STRATEGY sessions to TWO, committed women entrepreneurs who are willing to do the work to transform their business.
Here’s what you’ll get:
💥 One mini brainstorm and strategy discussion session on your marketing strategy or business pivots to support your goals in 2023;
💥 One creation and strategy session to craft an initial plan with step-by-step approach to help you get past your fear, build trust within yourself, use intuition and data to bridge your passion, skills, and marketing opportunity to create positive transformation; and
💥 One execution strategy session to focus your energy in areas that will help make your plan successful.
ALL for $399, sign-ups by December 9!
After December 9, it will go up to $798.
I’m excited about this exceptional offer, to help TWO exceptional individuals!
DM me info and put “in” in the subject line.
  I SEEK
to encourage humans to believe in their potentials, follow their instincts, pursue their passions, look for opportunities to collaborate, be kind and be curious, and always have a sense of humor.
I STRIVE
to be a role model for my people by living out my values, standing up for what is right and what I believe in deeply, seeing good in myself and those of others, forgiving the hurt with grace, and speaking freely from my heart.
I LOVE
helping humans see their inherent worth, love themselves and one another, challenge the status quo, find happiness from within, focus energy on things worth doing and doing them well, and never give up until you’ve exhausted all possible options.
I CRAVE
to show humans about being honest with themselves, seeking truth when there’s darkness, casting light to give hopes, believing in their superpower, and trusting one another as humans.
Because…
I BELIEVE in a world where every human is able
live out their full potential,
do meaningful work,
find their own voice,
speak freely from their heart, and
innovate on their own entrepreneurial path to personal fulfillment, helping others, and living a life of kindness, collaboration, and peace.
Branding and marketing have been my two loves.
I’ve crafted a new, online workshop: Building Your Authentic Personal Brand, in collaboration with the San Mateo Small Business Development Center (SBDC).
The workshop was catered to business owners who wish to start investing time in building their authentic personal brands, and elevating them to become assets for their companies.
Our first workshop on June 29 went really well. Nothing beats having an audience who was willing to invest in themselves, engaged with me in doing deep dives, and learning about what it means to build an Authentic Personal Brand.
We did exercises doing deep dives in these areas:
- Defining what it means to be an Authentic Personal Brand
- Getting to know who you are at a deeper level
- Amplifying your personal brands with powerful stories
- Utilizing technology and tools to manage content cadence
Participants took away a framework and valuable nuggets that they can apply in building and developing their authentic personal brands in the space of their choosing.
Here’s what the audience said live during and post workshop session:
Are You Ready for a Change?
 You’re innovative, and driven with a strong purpose.
You’ve a deep passion for things you love.
You want a business that helps you thrive, without sacrificing your inherent worth and your health.
You want to harness your superpowers as your strengths to excel in your business, and in every facet of your life.
You know that you’ve untapped power, and
You want to explore and unlock it to create exponential impact.
BUT
You’re unclear on the impact that you want to make.
You’re not confident about yourself and in your story.
You’re not maximizing your superpower to its fullest.
You’re lacking a marketing strategy and system to sell your product.
You’re exhausted, left with no time or energy.
You’ve tons of potential, yet making little impact.
LaunchFit Accelerator ™ is designed for corporate-burnout turned entrepreneurs, high achievers, and resilient founders just like you.
At its core, this signature program is here to help innovative and driven humans to share your stories authentically and powerfully, develop and position your products for market-fit, and cohesively launch them to the world. So, you can gain rapid traction, attract the right people to you, and make the full degree of impact that you’re here to make.
We’re starting our next group coaching session on October 18, 2022!
 In 90-days, you can:
*Cultivate a focus & energy maintenance system;
*Develop a human story that resonates;
*Augment your personal brand to build early trust;
*Channel your energy to create impact, remove limiters;
*Harness your powerful idea and bring it to life;
*Embrace your superpower to its fullest;
*Develop a marketing strategy and system to sell your product;
*Design a cohesive launch plan and share it with the world;
*Gain early traction and attract the right people to you.
You will have clarity, feel confident and empowered, knowing deeply that you’ll have what you need to be successful – making the full degree of impact that you’re here to make.
And ultimately, owning a business that you love to work on. Achieving impact, income and financial freedom all together.
Interested in joining, apply here. Put “launchfit” in the message. We’ll send you more details.
Humans who test drove several key components shared their love for our program:
“I loved it! I could not have done it by myself!” ~ L.F.
“I liked it!” ~ M.O.
“It’s good. It’s a vision that I believe in.” ~ S.S.
“I love the formula. It’s easy to plug in what I want to articulate for my value proposition.”
~ S.M.
“Good! Love it!” ~ K. W.
“I loved everything here, from my vision to my value proposition. The creativity that goes into my early adopter marketing plan is incredibly thoughtful. I feel confident launching this business in October.” ~ M.K.
About Jenny:
Jenny Huang is not your ordinary business and marketing coach. She is a seasoned brand marketer, a business advisor and an entrepreneur at heart. Drawing from her own experiences and those of her clients on their entrepreneurial journey, Jenny has poured her heart and soul in the past few months and developed the LaunchFit Acclerator™, a premier business and marketing coaching program, for corporate-burnout turned entrepreneurs, high achievers, and resilient founders. It’s her life’s work, in its most potent and collected form, condensed into a concise program that will benefit you deeply, even long after you’ve graduated from it.
I grew up in a middle-class family.
At a young age, my world was turned upside down with the fall of Saigon in April 1975.
My parents took us four kids and fled the country. We left Vietnam safely, but we lost everything.
 For my dad, it was his entire business — something that he had built since he was 16.
We had to rebuild our life in America.
Acclimating to the new culture and a new language was not easy for us in the beginning. But as young kids, we adapted quickly and assimilated well into the American society.
I carried a pocket dictionary with me at all times, because I felt a strong desire to fit in, and be able to understand and speak the language fluently.
My parents, however, had experienced their shares of hardships and struggles.
Growing up in America gave me the freedom to speak freely, and I have found a place in my heart to honor this privilege to its fullest.
Often, I helped my dad translate and edit letters that he wrote to company executives where he asked to represent them as their import/export agent in the U.S. – a dream that my dad had never let up.
Through letter writing for dad, I was able to amplify his voice, and found great satisfaction in me that I helped him communicate effectively.
The confidence in my own voice grew steadily over the years.
That confidence of language fluency led me to be nominated as the valedictorian for my graduating class in middle school, something that I still feel over the moon about.
Since that time, I’ve continued to nurture my new-found voice, and speak freely from my heart, on things that I deeply believe in and care about.
|
|
|
