Developing a Robust Content Marketing Calendar

 

Why Content Marketing?

These days, we all need a content marketing calendar, regardless of what you sell, or size of your business.

We need content to drive our marketing messages and customer engagement through various channels:  from blogs and emails to social media and podcast.

If you are a small business owner, you […]

Key Insights on Improving Instagram Engagement via “Comments”

In the past 2 months, we’ve implemented a series of Instagram Content Pillars with the goal of shifting user engagement from “Likes” to encourage more engagement in conversations by “Commenting” on our post. We’ve some early learning that we thought would be beneficial to share out. So you can use some of these best […]

Fall Special: Turning Your Ideas into a Profitable Business

“I have these 3 business ideas in my head for the longest time. Now I have attended your Lean Canvas session, I get clarity in my direction, and realize that I have 3 different businesses that I would like to launch using my skill set, my passion, and the will to be my own […]

How to Make Productive Use of Social Media

In this hyper-connected world, social media plays an important role in influencing us on where and how we are spending our time on a daily basis.  Given that there are many social media channels to choose from — LinkedIn, Facebook, Instagram, Twitter, Snapchat, Pinterest, Tumblr, YouTube and Reddit, among others – they all are […]

Top 5 Social Media and Video Marketing Tidbits

 

There were many wonderful content that we have curated in social media that we cannot wait to share out with you.  Some are short reads and some are long, and well worth investing time to catch up. So pick you favorite and dive in!   In general, consumers like brands who […]

Is Influencer Marketing for You in 2017?

I have always been a fan of Influencer Marketing (earned media). I believe that if it’s done right, Influencer Marketing is an effective way for companies (young and progressive) to keep their products known among their target customers and drive brand affinity over time.

Public Relations is one of the channels that I know where […]