Pursuit of My Two Loves: Marketing and Branding
After graduating from UC Berkeley, the pursuit of my two loves: branding and marketing, took me on a series of marketing and branding jobs throughout the corporate world. I got to travel and work in the U.S. and Asia. I learned new skills, and experienced tremendous success as a marketing leader. I’ve built my career helping companies amplify their brand voice, share their stories, and ultimately build a stronger affinity for their brands.
Corporate Brand Marketer Turned Business Entrepreneur
Upon returning from Asia, I felt obligated to help my aging parents while starting a family around the same time. This was a challenging period in my life, because I was extremely dedicated to my career and family. But my over-giving tendencies drained my energy, and ultimately led to burnout. It was at this point that I knew a change was necessary. I would find my way out of the Corporate world and continue to pursue my passion for marketing and branding through my own ventures. This decision allowed me more flexibility and time needed in raising my young family, and leveraging my skills and experiences to help companies with their marketing and branding efforts.
I founded my strategic marketing consulting practice in 2008, bringing over a decade of corporate brand and product marketer experiences that I am excited to share with the world. Over the years, as I hone in more on my craft as a branding and marketing leader, I’ve come to realize that I cannot maximize marketing without integrating the business side of things.
I’ve become a strong advocate for entrepreneurs, and loved the personal freedom and professional growth that come as a result of being on my own entrepreneurial journey.
I’ve also become a big fan of social media, and have been using it strategically to amplify my voice and establish my personal brand — which are essential for aspiring entrepreneurs before they build their companies.
The Inflection Point
As we all know, when there’s work and things going on with families, it can be exhausting, draining, and at times overwhelming. With everything going on, serving both my family and clients at the highest level, I lost focus of what was important for me and my own personal well-being. I was not practicing the things that I know would help me stay aligned, energized, and focused to fill my cup. Pouring into everyone else, and not doing enough to refill my cup, I got burned out continuously, which led to a breaking point.
That breaking point shook me up. I cannot serve myself, and I cannot serve others. I had to do a complete reset on my priorities, set firm boundaries, and put my health and well-being first.
One thing I’ve learned through all of these experiences is the importance of maintaining my energy systems. I realized that if I can let go of stressors and let off the gas pedal, I can reclaim and better maintain my energy. Doing this allows me to serve others in greater capacity and bring an even greater impact.
Meaningful Work, Exponential Impact
I’ve got the winning formula now to deliver, using my own model. I’m able to combine my strengths, my passion, and my relentless pursuit of staying fit to optimize my well-being: mentally, physically, emotionally, and spiritually. These are all things that I’ve been doing on a consistent basis, and found them to be extremely critical in supporting the on-going efforts of my business endeavors.
I am excited to share my collective knowledge and harness my superpower to serve my clients at the highest level. This means they go further, faster, while maintaining their own personal health and energy. So they won’t have to go through the same type of burnouts and energy misalignment like I did.
Brands and services can benefit deeply from working me. They’ll be able to share their stories authentically and powerfully, develop and position their products for market-fit, and cohesively launch them to the world. So they can gain rapid traction, attract the right people to them, and make the full degree of impact that they’re here to make.
I am here to help new businesses launch, and can assist you at every growth stage. As your needs change, I am ready to help you evolve as your business evolves. So your marketing and branding efforts continue to align with your vision and passion to keep you and your business thriving — now and into the future.
