ABOUT SUMSAARA
Sumsaara is a socially-responsible company with an audacious goal in making accessory and consumer products which redefine their ordinary use, transforming them from chic, wearable items to displayable work of art at home. All their products are made by combining functionality and aesthetics, and using renewable, sustainable, and recycled materials as much as possible.
THE RESULTS:
Sumsaara was able to successfully incorporate key messages and story frame into their website and collateral materials, such as a visual brand booklet that accompanies every customer purchase. Also, they are reinforcing their key messages throughout, on flyers that they use as a displayed collateral or as distributed handouts at event showcases that they attend all over the country. Having a compelling story with key messages that resonate with their audience help them increase their brand awareness in multi-fold dimensions. As customers learn more about their intriguing story, they become inspired and make new and repeat purchases as a result.
SUMSAARA’S CHALLENGES:
Sumsaara is a young start-up in the Silicon Valley, led by a high-caliber, mother-daughter team. The company wants to develop a set of key messages that they can articulate in their story and marketing materials. They also want to communicate the dual purpose of their product, encouraging customers to maximize use of their signature product line as a wearable as well as a displayable work of art.
SOLUTION:
We assisted Sumsaara in developing their story frame and message set, coupled with guidance in defining their positioning and product differentiation. Sumsaara now has a story and message framework from which they can apply to their marketing assets and generate excitement and awareness building among their customers.
##
ProTip: Ask us about how to elevate your marketing assets, with storytelling straight from the heart, generating more incremental awareness for your brand!
