Strategic Marketing and Business Solutions for Young and Progressive Companies
If you are a young company with a new product that you want to roll out, or an existing business with a new revenue stream to add to your arsenal, you are probably experiencing some level of challenges (not to mention anxieties) in these areas:
- “How can we get early adopters and cross the chasm to scale?”
- “How can I develop a comprehensive launch plan with little in-house marketing expertise?”
- “How do we position our product, up against our competition who is a big elephant?
- “What can we do better in defining what we do so our customers are less confused?”
- “We have a great product and distribution strategy. Now what do we do next with our branding strategy?”
We have helped over hundreds of clients in solving their challenges with creative solutions, and we can help you too!
With our help, you will gain these benefits:
- A viable business supported with new revenues to attract funding
- Articulating your differences and stand out in the crowd
- Acquiring new customers and keeping existing ones
- Expanding customer base through wider distribution coverage
- Crafting compelling marketing messages across multiple communication channels
- Aligning marketing activities with business goals for bottom-line impact
And we don’t just help you get started. We’ll stay around to guide you at every growth stage of your business, so you can thrive when you get there and aspire to the next level, with senior branding and marketing support that you can count on.
Our Philosophy: People Buy from People
We believe that “people buy from people (or brands) whom they trust, not just products and features.” We also believe that every young or progressive company needs to start off their business from the right track – by having a sound business plan, a cohesive marketing strategy, a crisp identity, and marketing executions that consistently engage, attract, and retain customers.
Our Focused Services: Strategic, Comprehensive, and Results-Driven
MARKETING
Our marketing tenets consist of both product marketing and marketing strategy development before and after your product is launched! We work on these two crucial aspects of your marketing because they set the direction and formative strategy important for the survival of your business in its early years.
We help you understand and validate customer pain points, so you are building a solution that’s product-market fit from the start.
Contact us to get instant access to our 30-minute, premium marketing strategy assessment that you will be thrilled about!
Young, Start-up Companies
Pre-launch marketing assistance
Existing, Progressive Companies
Expanding your markets or channels
BRANDING
Our branding expertise won’t be based on Webster Dictionary’s version because it comes from our experiences, uniquely our own. We believe that branding is the “glue” that connects all relevant touch points between your company and customers.
Branding, first and foremost, defines who you are, what you stand for as a leader and a brand that people like to do business with. Branding also stands for the perceived values that customers see in using your product, how it makes them feel about your company, and ultimately the kind of relationship that they want to establish with your brand over time.
By engaging with us, you’ll get to experience our branding expertise in these key areas:
- Defining the visual and contextual elements of your brand (hint: what thoughts go into your logo before you design it?)
- Identifying core values and differentiation to stay competitive in the market, attract customers, and grow customer affinity with your brand
- Developing awesome value proposition that makes customers excited about buying from you
- Crafting your brand voice and customer experience
- Developing personal branding
Contact us to get instant access to knowledge that will make your brand look good, do good, and feel good!
BUSINESS CONSULTING
Our business consulting tenets work in lock-step with your business from its start. It could be as soon as your business idea is conceptualized, after having time to research that your solution has high market fit potentials.
We’ve helped many young companies in developing their business canvas that serves as a blueprint at the early stage of their business. The canvas provides a guide to determine if the product is viable, that it’s making money, while satisfying people you are passionate in helping. More importantly, it sets a direction for formative business and marketing strategies to attract early adopters, so you can get your business off the ground, get first revenues and attract future funding opportunities.
Contact us for a free 30-minute business strategy consultation. It’s most effective when you combine with a 30-minute marketing strategy assessment to access our expertise right away!
