Getting into the Groove of Social Media Posting

I’ve heard from clients who are newbies to social media about the challenge of doing posting on a consistent basis. I feel their pain because as a marketer, I have started with posting rituals that I thought I could follow, based on the pace and rhythms of my work week. Not to anyone’s surprise, when […]

February 4th, 2019 | Tags: | Category: Marketing Resources, | Comments are closed

How to Make Productive Use of Social Media

In this hyper-connected world, social media plays an important role in influencing us on where and how we are spending our time on a daily basis.  Given that there are many social media channels to choose from — LinkedIn, Facebook, Instagram, Twitter, Snapchat, Pinterest, Tumblr, YouTube and Reddit, among others – they all are […]

January 9th, 2019 | Tags: , , , , , , , , , | Category: Marketing Resources, | Comments are closed

How to Create Engaging Content

Over the holidays, we’ve tried to dapple with video tools to help us create engaging content that encourages more viewers, getting people to dig in and enjoy the content that we’ve shared.  We have been amazed by the results of the Christmas video that we’ve created, which earned over 80+ organic views thus far. 

Here […]

December 29th, 2018 | Tags: , , , , , , , , | Category: Marketing Resources, | Comments are closed

Top 5 Social Media and Video Marketing Tidbits

 

There were many wonderful content that we have curated in social media that we cannot wait to share out with you.  Some are short reads and some are long, and well worth investing time to catch up. So pick you favorite and dive in!   In general, consumers like brands who […]

October 22nd, 2017 | Tags: , , , | Category: Marketing Resources, | Comments are closed

Inspirations from Berkeley-Haas Alumni Conference

Wow! Have you ever been to a conference that made you feel inspired? The Berkeley-Haas Alumni Conference on April 27 did just that!

It was great to be back on the Berkeley campus, being in awe with the student life, meandering through the streets finding parking, catching glimpses of Lyft drivers taking passengers around […]

May 7th, 2017 | Tags: , , , , , , , , | Category: Marketing Resources, | Comments are closed

Is Influencer Marketing for You in 2017?

I have always been a fan of Influencer Marketing (earned media). I believe that if it’s done right, Influencer Marketing is an effective way for companies (young and progressive) to keep their products known among their target customers and drive brand affinity over time.

Public Relations is one of the channels that I know where […]

January 16th, 2017 | Tags: , , , , , | Category: Marketing Resources, | Comments are closed