I’ve heard from clients who are newbies to social media about the challenge of doing posting on a consistent basis. I feel their pain because as a marketer, I have started with posting rituals that I thought I could follow, based on the pace and rhythms of my work week. Not to anyone’s surprise, when […]
In this hyper-connected world, social media plays an important role in influencing us on where and how we are spending our time on a daily basis. Given that there are many social media channels to choose from — LinkedIn, Facebook, Instagram, Twitter, Snapchat, Pinterest, Tumblr, YouTube and Reddit, among others – they all are […]
Over the holidays, we’ve tried to dapple with video tools to help us create engaging content that encourages more viewers, getting people to dig in and enjoy the content that we’ve shared. We have been amazed by the results of the Christmas video that we’ve created, which earned over 80+ organic views thus far.
Here […]
There were many wonderful content that we have curated in social media that we cannot wait to share out with you. Some are short reads and some are long, and well worth investing time to catch up. So pick you favorite and dive in! In general, consumers like brands who […]
I attended a Google webinar focusing on “Growing Your Business Online” as part of the celebration for the National Small Business Week. There were two salient points which I captured and wanted to share out because I believe these are simple takeaways, yet they are powerful and applicable to every business wanting to connect with […]
Wow! Have you ever been to a conference that made you feel inspired? The Berkeley-Haas Alumni Conference on April 27 did just that!
It was great to be back on the Berkeley campus, being in awe with the student life, meandering through the streets finding parking, catching glimpses of Lyft drivers taking passengers around […]
Friday, March 31, 12 noon – 1 pm, Lunch & Learn, at WeWork Valley Towers in San Jose, CA
We are excited to join forces with WeWork, a co-working space leader, in San Jose, to offer current entrepreneurs a “Lunch and Learn” on “5 things they need to know before starting their venture!”
In […]
I have always been a fan of Influencer Marketing (earned media). I believe that if it’s done right, Influencer Marketing is an effective way for companies (young and progressive) to keep their products known among their target customers and drive brand affinity over time.
Public Relations is one of the channels that I know where […]
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