Branding and marketing have been my two loves.
I’ve crafted a new, online workshop: Building Your Authentic Personal Brand, in collaboration with the San Mateo Small Business Development Center (SBDC).
The workshop was catered to business owners who wish to start investing time in building their authentic personal brands, and elevating them to become assets for their companies.
Our first workshop on June 29 went really well. Nothing beats having an audience who was willing to invest in themselves, engaged with me in doing deep dives, and learning about what it means to build an Authentic Personal Brand.
We did exercises doing deep dives in these areas:
- Defining what it means to be an Authentic Personal Brand
- Getting to know who you are at a deeper level
- Amplifying your personal brands with powerful stories
- Utilizing technology and tools to manage content cadence
Participants took away a framework and valuable nuggets that they can apply in building and developing their authentic personal brands in the space of their choosing.
Here’s what the audience said live during and post workshop session:
