storytelling Archives - Jenny Huang Marketing, LLC

March is Women’s History Month

Celebrating the Courageous and Resilient Women in Us!

March is Women’s History Month.

President Biden said that it’s a month where “we celebrate the courageous women who have helped our Nation build a fairer, more just society.”

It’s time to honor the trail-blazers who had come before us.

It’s also time to honor the trail-blazer […]

EdTech Start-Ups Addressing Higher Education and Lifelong Learning

Through my relationship working with the Silicon Valley SBDC at San Jose State, I got connected with Lydia Chan of San Jose State University’s Global and Professional Education team, on their partnership program with Tec de Monterrey. Tec de Monterrey has an initiative with an accelerator program that supports early-stage EdTech companies in solving challenges […]

Should We Inter-Mingle Our Personal Brand with Our Business Brand?

https://jennyhuangmarketing.com/wp-content/uploads/2023/06/Personal-Business-Brands.mp4 Should We Inter-Mingle Our Personal Brand with Our Business Brand?

I get asked about this question a lot from young companies who are committed to invest in their brands.

I often responded with the idea that “people do business with people whom they trust.”

The reason that individuals and companies build brands is […]

Start-Up Redefining Ordinary Use in Everyday Products

Does a purse need to be used completely as a purse? As consumers, do we ever imagine a product that could go beyond its conventional use? I believe some of us do!

This belief of maximizing a product’s utility and its lifecycle to the fullest extent has been the underpinning guidepost that drives the birth […]

Content Distribution Strategy for Social Media and Online Consumption

This is part II of our content building educational moments. You can watch the clip here

Last time, we talked about building quality content that sticks. Now you have quality content built, what’s next?

I want to give you an example on how I distribute the content of my Business Matters column in […]

Using Podcast to Develop a Trusted Brand Voice

Courtesy of Shawn Flynn, Host of The Silicon Valley Podcast

In 2020, podcast’s regular weekly listenership is projected to reach over 68 million people, with an additional 20 million people to be added in the next 3 years. Podcast’s popularity has made it an emerging niche prime for distribution of quality content that […]

Building Content for Social Media and Online Consumption

Photo Courtesy: Eugne Zhyvchik of Unsplash

We are the biggest content consumers online these days. Building content for social media and other outlets may seem easy, but building quality content takes a bit of planning and discipline.

Here are five golden rules that I follow:

1) Develop content benefiting your target audience and […]

Transforming from Chic Wearables to Displayable Work of Art

Wooden Clutch Purse from Sumsaara

Watch a short video clip here on our work with Sumsaara

Today, I want to share my story about a young woman entrepreneur whose work impressed me from the day we met. Jannat Saxena studied art and design innovation at San Jose University. She graduates in […]

Crafting Your Best Storytelling

As you are planning out your marketing and getting ready to execute on some? Remember to incorporate great storytelling in your strategy.

Why storytelling should be considered an important component of your marketing strategy? We are living a “culture first” decade where job seekers are looking for culture in companies, and consumers are looking […]

Marketing, Brand Building and Thought Leadership Nuggets

Startup Grind Conference 2020, Downtown Redwood City, CA

This is my first year attending the Startup Grind Conference held in Redwood City, CA. I’ve heard of this conference before but it did not register at the time. What drew […]