Using Marketing Automation for Better Business Results

(An edited version of this article will be published in the Los Altos Town Crier in December 2020)

The extended pandemic calls for businesses to invest in online tools that will enable them to engage with existing and prospective customers in more effective manners. Today, businesses not only need to have functional websites, they also […]

Woman-Led AI Start-Up Makes Songwriting Easy

Left to Right:  David Loker, CTO; Mayya Ackerman, CEO; Christopher Cassion, VP of Engineering. Courtesy of WAVE-AI

** An edited version is now published in my Los Altos Town Crier’s “Business Matters” Tech/Marketing Column **

Research has shown that music is heart healthy. It reduces stress, stimulates memories, eases pain, and soothes one’s […]

Educational Moment on Product Innovation

For all start-up companies, product innovation is the lifeline in keeping their products relevant in the space that they want to own and be recognized. Innovation triggers often are problems that we have experienced ourselves, or what we’ve seen that others are experiencing. 

Innovation does not develop in a vacumm, and the ideas developed […]

Mountain View Start-Up Enhances Artificial Intelligence for Self-Help Skincare Management

(Photo from left to right): Geoff Seyon (Co-Founder and Chief AI Officer), Clare Lee (Product Manager), Afsana Akhter (Co-Founder and CEO), and Janhavi Singhal (Customers Advocate)  (Note:  An edited version is now published in the Los Altos Town Crier’s “Business Matters” section as part of my regular tech/start-up/marketing column)

This article is part two of […]