ABOUT PRETTY POKETS:
Pretty Pokets™ is woman-owned business founded by Madhu. Before Madhu started her entrepreneurial journey, she worked as a hardware engineer at Intel. Motherhood served as the catalyst that drove Madhu’s passion as new mom into a business owner creating a real product that had a bigger purpose. Because Madhu firmly believes that women need accessories that provide confidence and simplify their day-to- day lives while adding the much-needed style, her mission is to add incredible value to women’s life by designing and creating intentional products that find harmony between usefulness, common sense, and fashion.
THE RESULTS
Pretty Pokets has made the transition from womanhood to motherhood pretty by empowering moms with practical and elegant products that they are proud to wear and would not leave home without.
Through working with us, we were able to help Pretty Pokets completed their Kiva Crowdfunding campaign from start to finish, and received amazing community support. Her company was funded in 1.5 month since the campaign inception, and gained sufficient funding to move forward with her product expansion.
“Pretty Pokets was was funded in less than 45 days—just before Christmas. It was truly an amazing experience, like having the best gift of the season arriving early. Thanks so much Jenny, for all your help!” — Madhu Challa, Founder and CEO, PrettyPokets
PRETTY POKETS’ CHALLENGES
As a first-time, woman business owner, it was hard initially for Madhu to get funding that will allow her to build prototypes and ultimately develop and expand more product lines to sell to her customers. She took courage to address a big pain point for new moms. Her idea turned into a Patent-Pending Diaper Bag that was useful, functional, and fashionable. She was able to successfully build her prototypes and produce trendy, fashionable products that got real traction. She was ready to move into her next stage of product expansion and looking for funding to support her inventory build and new customer orders.
SOLUTION
We worked closely with Madhu to develop her business profile and campaign pitch that were featured on the Kiva micro-lending platform. We listened carefully to her story and brought curiosity and creativity in our work to help her craft a simple, yet compelling story for her Kiva campaign, which provided tremendous credibility for her business in the Kiva community.
To top this off, because the campaign was launched close to the holiday season, getting attention from borrowers felt like an impossible task. We made it easy for Madhu to work with us and followed up with her throughout the campaign. Together, we worked on pertinent marketing and word-of-mouth support to push the campaign through, until Pretty Pokets was funded – just before Christmas.
