Start-Up Redefining Ordinary Use in Everyday Products

Does a purse need to be used completely as a purse?  As consumers, do we ever imagine a product that could go beyond its conventional use? I believe some of us do!

This belief of maximizing a product’s utility and its lifecycle to the fullest extent has been the underpinning guidepost that drives the birth […]

Case Study: Sumsaara

ABOUT SUMSAARA

Sumsaara is a socially-responsible company with an audacious goal in making accessory and consumer products which redefine their ordinary use, transforming them from chic, wearable items to displayable work of art at home. All their products are made by combining functionality and aesthetics, and using renewable, sustainable, and recycled materials as much as […]