Developing a Robust Content Marketing Calendar

 

Why Content Marketing?

These days, we all need a content marketing calendar, regardless of what you sell, or size of your business.

We need content to drive our marketing messages and customer engagement through various channels:  from blogs and emails to social media and podcast.

If you are a small business owner, you […]

Content Distribution Strategy for Social Media and Online Consumption

 

This is part II of our content building educational moments. You can watch the clip here

Last time, we talked about building quality content that sticks. Now you have quality content built, what’s next?

I want to give you an example on how I distribute the content of my Business Matters column in […]

Using Podcast to Develop a Trusted Brand Voice

Courtesy of Shawn Flynn, Host of The Silicon Valley Podcast

In 2020, podcast’s regular weekly listenership is projected to reach over 68 million people, with an additional 20 million people to be added in the next 3 years. Podcast’s popularity has made it an emerging niche prime for distribution of quality content that […]