Start-Up Redefining Ordinary Use in Everyday Products

Does a purse need to be used completely as a purse?  As consumers, do we ever imagine a product that could go beyond its conventional use? I believe some of us do!

This belief of maximizing a product’s utility and its lifecycle to the fullest extent has been the underpinning guidepost that drives the birth […]

Using Lean Canvas to Bring Your Idea to Fruition

Photo courtesy: Lesly Juarez of Unsplash

What is a Lean Canvas?

You need to know about Lean Canvas if you are an entrepreneur or a first-time business owner. 

It’s a simple and strategic tool for all entrepreneurs who wish to put their ideas onto paper and bring them to fruition! It acts like […]