As you are planning out your marketing and getting ready to execute on some? Remember to incorporate great storytelling in your strategy.
Why storytelling should be considered an important component of your marketing strategy? We are living a “culture first” decade where job seekers are looking for culture in companies, and consumers are looking for culture too when they decide to buy. Companies can no longer use their elevator pitch as a one-size-fits-all type of marketing messages. They need to focus on storytelling to convince consumers, employees, or stakeholders so their audience remains engaged, interested and loyal.
Storytelling is about sharing marketing content that draws your audience in, connects with their emotions, makes them pause about what you’ve said. It’s a powerful way to engage your audience, winning hearts and minds.
For young companies, storytelling means everything about your product and brand. Founders need to find ways to explain the “Why’s” that customers should invest in them.
Storytelling comes in many different forms: in blogs, videos, success stories, and even your social media posts.
Feeling overwhelmed in getting your storytelling and marketing narratives in order?
We’ve written a variety of storytelling narratives, ranging from technology/marketing columns to success stories and trustee endorsement for crowdfunding campaigns.
Let us know how we can help you. Give us a call at 650-248-3990 or jenny@jennyhuangmarketing.com to set up an appointment. Together, we can figure out how to elevate your brand and product through great storytelling.
