Wooden Clutch Purse from Sumsaara
Watch a short video clip here on our work with Sumsaara
Today, I want to share my story about a young woman entrepreneur whose work impressed me from the day we met. Jannat Saxena studied art and design innovation at San Jose University. She graduates in 2017 and along with her mother, Mini Bansal, set out with an audacious goal of making accessory and consumer products which redefine their ordinary use, transforming them from chic, wearable items to displayable work of art.
Their company is called Sumsaara, which is a Sanskrit word for “cycle of life.” Hence, their products echo functionality and aesthetics, assembled with renewable and recycled materials as far as possible.
I took on this project to help Sumsaara craft their story through a visual brand booklet, where we defined key messages that they can consistently use and apply in their marketing collateral, video and social media assets. Sumsaara was able to reinforce their positioning, key messages, and storytelling on their website, as well as in displayed materials that they distribute at event showcases over the country.
To date, Sumsaara has been growing and expanding their portfolio to include exciting new items such as reversible cork-fabric belts and coaster markers, in addition to their wood clutch purse and the cork-fabric card wallets — which they had made a stunning debut into the fashion accessories market.
Their product expansion allows them to fill your home and accessory space with items that are beautiful and versatile, while being environmentally responsible. Each of your purchase contributes directly in reducing the overall carbon footprint that is impacting our world today.
The COVID19 pandemic has affected many small businesses, including Sumsaara. If you like their story and are intrigued by their products, hop over to www.sumsaara.com and make your purchase online.
Special Call to Action: Followers and their friends will be offered free shipping with their online purchases. Use code Jenny’20. Expires May 31, 2020.
