This is part II of our content building educational moments. You can watch the clip here
Last time, we talked about building quality content that sticks. Now you have quality content built, what’s next?
I want to give you an example on how I distribute the content of my Business Matters column in the Los Altos Town Crier, featuring The Silicon Valley Podcast, a company whom I recently interviewed.
Think of content distribution like using the Spoke Wheel concept. You can distribute your core content piece by re-purposing or customizing it for various channels, reaching different target audience segments.
Treat your distribution like a campaign, start with teasers to stage the launch. In my case, I publish the article as a blog post first, then share with a small group of dedicated audience via email. Once the article is published in Los Altos Town Crier, I broadcast it out to all my core social media channels. Then stage my post release to create a momentum that lasts throughout the entire month.
This strategy has been effective for both my business as well as the company being featured. We both garnered “likes,” but most importantly, engagement from others. We use the engagement as a way to cement trust in our brands and let others know of expertise.
The anecdotes, combined with Google analytics, tell us a good story of the campaign results. It always turns out to be a win-win for all parties involved.
Let us help you design a content distribution campaign. We love to make it happened!
