“A Good Coach Takes Your Players to a Better Place that They Cannot Go Themselves” ~ Dick Gould, Head Coach, Men’s Tennis, Stanford University ~
A Good Coach Takes Your Players to a Better Place that They Cannot Go Themselves
This is one of the most heart-felt advice that I had heard from a coach panel that I attended at the Stanford’s Sports Equity Lab a few weeks ago.
In a similar light, this guidepost can be applied to us as well: business owners, entrepreneurs, founders, marketers, engineers, teachers, service professionals, and more.
We all have the power to take the people that we want to serve or care about to a better place that they cannot go themselves.
This is not to say that our customers don’t have the ability to get there themselves. This means that we can take our experiences and superpower and build the framework and lead them onto pathways to help them get there faster and go further.
Based on some of my present experiences working with customers who want to create a product and make sales the next day or the minute that they launch, is that they are lacking this overarching guiding principle in their success formula.
In fact, “helping our customers go to a better place” is an under-communicated experience. I find that in this digital age, business owners or founders who want to acquire customers are forgetting to invest time to define that experience and articulate them to their prospective customers.
What Does “Taking Your Customers to a Better Place” Mean?
First and foremost, let’s define what “a better place” means to some of us.
In my opinions, to define a better place, you’ll need to start from ground up. Meaning that you will need to understand where your customers are coming from, and learn what they’ve been doing to get to a better place, yet they haven’t been able to get there themselves on their own efforts.
Next, you will need to define the “better place” in your product or service.
For examples:
If you’re working with founders who need to get to proof of concept, a better place where they can finally show proofs of their products truly working to benefit their customers in repeatable trials. This better place will help founders get more funding from investors, or get more customers adopting their products. Your product or service needs to show what and how you are going to help your customers get there.
If you’re a physical therapist who needs to help your customers ease their pains in their joints or hips by finding the source of pains and minimizing it through proper movement and stretching, you will need to promote your philosophy on pain healing, and talk about how you have helped other patients going from A to B. B is a better place that your patients are free from pain by following the repeatable stretching or exercises that you’ve shown them, and they can repeat the same techniques themselves independently at home.
If you are building an AI tool to help SMBs be smarter in driving process efficiency and data-driven business decisions, then you will need to take them to a better place where SMBs become less hesitant in using AI technology to replace what they do semi-manually, and get into the habits of using AI to analyze raw data and can further refine to help with their decision-making process.
Overall, the important thing is that your product needs to help your customers make that transition, the leap, or the change that will transform their habits, thoughts, behaviors, and/or expectations to get there.
Defining “a Better Place” Requires a Deep Understanding of Your Superpower
The magic in helping your customers get to “a better place” lies in knowing what your superpowers are, or what superpower your product has.
A good starting point would be to work on your vision and human story. When you have these two anchor pieces defined, you can then approach other aspects with courage and un-wavered commitment.
If you’ve been having troubles in identifying your superpower or your product’s superpower, I am here to help.
With my help, you’ll get to understand at a deeper level on what business that you want to create, how it will take you to a better place, getting closer to your goals and achieving your Ultimate Prize.
So, you’ll feel energized, empowered, and have all tools to be successful, while achieving impact, income and personal freedom all together.
I look forward to inviting a few founders to participate in my next LaunchFit accelerator program. Stay-tuned for more information that I’ll share out in November.
With Gratitude,
Coach Jen
