Competing Against Yourself

Competing Against Yourself

Pele’s famous backward bicycle kick (Credit:  AP)

“Competing against yourself” is the answer that I received when I once asked an athlete about how she was able to keep with her competitive swimming rivals.

It’s funny how this concept can be applied to our business and marketing too!

As a […]

Personal Branding in the Digital Age

“Personal branding has become an effective and powerful way to differentiate yourself in this constant, noisy world”

As a consumer, we all know about “corporate branding.” That’s when companies invest monies to make their brands known.

Personal branding, similar to what businesses are doing in making their brands relatable, has become an effective and […]