Inspirations from Berkeley-Haas Alumni Conference

berkeley-haas

Wow! Have you ever been to a conference that made you feel inspired? The Berkeley-Haas Alumni Conference on April 27 did just that!

It was great to be back on the Berkeley campus, being in awe with the student life, meandering through the streets finding parking, catching glimpses of Lyft drivers taking passengers around town, and absorbing knowledge and insights from great minds.

Today’s blog content drew from inspirations cultivated by speakers and presenters at the Berkeley-Haas Alumni conference, offering a blended perspectives from our Dean Lyon, award-winning professors, and real-life entrepreneurs.

I am going to cherry pick and share with you 1-2 compelling articulation from each speaker/presenter.

Platform, the Sharing Economy and Business Model Innovation:

Today, every company is a software company, because of our desire to utilize technology and data analytics to help us make decisions about how to maximize output of an organization, to improve production efficiency that has direct impact on the company’s growth and its revenues.

Venture Capital Perspectives:

In addition to VCs interviewing you, you should interview VCs whom you are seeking funding from so that you understand their expectations, and they understand your circumstances.

You should always be honest with your investors on where you stand, and see your investors as your eyes and ears because they have a vested interest in your company.

HaasX Ideas Worth Sharing:

Art of Pivoting. It’s not about what you do when you fall down. It’s about what you do when you get back up. Sometimes you do have to give up in your start-up company. If you do, don’t see that as a failure, but take time to find yourself again, and look into yourself to find another passion that will help move you forward.

Idea Generation: You need to expose to new ideas in order to foster new ideas and make your ideas better.

The Accidental Entrepreneur:  Heroic entrepreneurship is not about being the next Google, the next Bill Gate or Steve Jobs, it’s about being yourself and serving the community by doing things that make a difference.

Disruptive Personal Branding: Embrace yourself; value diversity; create values for others; grow and cultivate relationships, emphasize on depth vs. breadth; post not just professional achievements, also include flaws, challenges, triumphs, and successes.

Embrace Awkward Conversations. You cannot go through life and be true to yourself if you keep avoiding awkward conversations when you ought to be upfront and honest. Having awkward conversations give you lenses to see the truth about a situation when you are stuck, and could help you realize how to make it better.

I hope you will find the curated content shared out inspiring, and get you up to inspire others in your work and personal lives. I went away from the Berkeley-Haas campus feeling fulfilled, as I have adopted a set of tools that enables me to be honest with my work and personal achievements, and follow some of these guide posts to be a better version of myself.

Source:  Berkeley-Haas Alumni Conference April 2017

Is Influencer Marketing for You in 2017?

I have always been a fan of Influencer Marketing (earned media). I believe that if it’s done right, Influencer Marketing is an effective way for companies (young and progressive) to keep their products known among their target customers and drive brand affinity over time.

Public Relations is one of the channels that I know where most influencing happens, because it’s 3rd party and has the least un-biased opinion toward your brands. But as I dig deeper and read more into what other successful companies are doing in Influencer Marketing, I’ve found that the landscape has changed. Social media channels (Instagram, snapchat) and blogs, with focused campaign efforts and measurable mechanism in place, could be a great influencer marketing tool to help your brands generate positive ROI.

This article from SocialTimes shared some very interesting nuggets that I would recommend a read if your target market or niche makes their purchase decisions based on authentic recommendations from people whom they know or follow.

If you are setting up your marketing strategy for 2017, and want to focus on something new in your marketing, in addition to what works for you, Influencer Marketing could be one of the areas that you could try out this year or get some help in. As long as you have a focused plan and favorable ROI, you can make some positive impact to your marketing efforts.

I will continue to follow trends and ROI in Influencer Marketing, and may look into developing relationships with a few influencers that I know, and see where that takes me. I’d be happy to report out on notable discoveries.

I’d also love to hear from you! Let me know if you had done some influencer marketing that this community should know. We would be thrilled to learn from you!

Source: K. Morrison, SocialTimes (Adweek), Dec 2016

My Inspirational Moments

I’ve learned so much from the Women in Leadership event at Google on August 16.

The executive leader panel included: Leslie Trigg from Outset Medical; Kerry Barret from Accretive Solutions; Lynn Christensen from Workday; and Ki Kuehn from Google.

These influential and thriving women leaders shared lively discussion and awesome insights about how to lead and thrive as women advance in their careers and in life.

Here are my  awesome takeaways:

Focus on the vital fews — don’t try to address everything

Find talents with passions — you cannot force passion into people

Be bold and take risks — don’t be afraid to take a role that you think you may not have all the qualifications for

Leadership is about taking care of your employees — Lead by focusing not just on yourself, but also the people who work for you

Be optimistic — work and life will have their struggles, be positive and get back up when you fall down

Be kind to yourself — mistakes and things happen in life often times, don’t beat yourself up on them

Don’t worry about politics, just get things done and work together as teams

Thank you Leslie, Kerry, Lynn and Ki for your wisdom!