branding Archives - Page 2 of 3 - Jenny Huang Marketing, LLC

Climate Real Talk: Impact, Opportunities, and Challenges of Personal Actions

Climate change is already here! The devastating aftermath in coastal cities brought by intense rainstorms earlier this year served as a wake-up call for all Californians, and a stark reminder on why the fight against climate change is more important than ever. It’s up to us to rise up, and take personal responsibilities […]

Start-Up Redefining Ordinary Use in Everyday Products

Does a purse need to be used completely as a purse? As consumers, do we ever imagine a product that could go beyond its conventional use? I believe some of us do!

This belief of maximizing a product’s utility and its lifecycle to the fullest extent has been the underpinning guidepost that drives the birth […]

Using Marketing Automation for Better Business Results

(An edited version of this article will be published in the Los Altos Town Crier in December 2020)

The extended pandemic calls for businesses to invest in online tools that will enable them to engage with existing and prospective customers in more effective manners. Today, businesses not only need to have functional websites, they also […]

How Does a Start-Up Build a Brand with Jenny Huang

Founder and CEO of Jenny Huang Marketing

How does a start-up build a powerful brand?

I am thrilled to share my knowledge in helping start-up companies launch and build powerful brands.

My recent conversation as a featured guest on The Silicon Valley Podcast, hosted by Shawn Flynn, offers […]

Building a Content Marketing Calendar

Photo credit: Kelli Tungay of Unsplash

These days, we all need a content marketing calendar, regardless of what you sell, or size of your business.

We need content to drive our marketing messages through promotions in various channels, from blogs and emails to social media and video production.

If you are a small […]

Content Distribution Strategy for Social Media and Online Consumption

This is part II of our content building educational moments. You can watch the clip here

Last time, we talked about building quality content that sticks. Now you have quality content built, what’s next?

I want to give you an example on how I distribute the content of my Business Matters column in […]

Using Podcast to Develop a Trusted Brand Voice

Courtesy of Shawn Flynn, Host of The Silicon Valley Podcast

In 2020, podcast’s regular weekly listenership is projected to reach over 68 million people, with an additional 20 million people to be added in the next 3 years. Podcast’s popularity has made it an emerging niche prime for distribution of quality content that […]

Building Content for Social Media and Online Consumption

Photo Courtesy: Eugne Zhyvchik of Unsplash

We are the biggest content consumers online these days. Building content for social media and other outlets may seem easy, but building quality content takes a bit of planning and discipline.

Here are five golden rules that I follow:

1) Develop content benefiting your target audience and […]

Maintaining Your Marketing Above Zero

Photo Courtesy: Christian- Koepke of Unsplash

Maintaining Your Marketing Above Zero

COVID19 lock down has impacted many non-essential businesses from engaging in face time activities with their customers and conducting their services in a normal fashion. Not being able to serve your customers readily in person leads to a reduction in sales, hence […]

Transforming from Chic Wearables to Displayable Work of Art

Wooden Clutch Purse from Sumsaara

Watch a short video clip here on our work with Sumsaara

Today, I want to share my story about a young woman entrepreneur whose work impressed me from the day we met. Jannat Saxena studied art and design innovation at San Jose University. She graduates in […]