Climate Real Talk: Impact, Opportunities, and Challenges of Personal Actions

 

Climate change is already here! The devastating aftermath in coastal cities brought by intense rainstorms earlier this year served as a wake-up call for all Californians, and a stark reminder on why the fight against climate change is more important than ever. It’s up to us to rise up, and take personal responsibilities […]

Start-Up Redefining Ordinary Use in Everyday Products

Does a purse need to be used completely as a purse?  As consumers, do we ever imagine a product that could go beyond its conventional use? I believe some of us do!

This belief of maximizing a product’s utility and its lifecycle to the fullest extent has been the underpinning guidepost that drives the birth […]

New: Business and Marketing Igniter Coaching Program

We are offering a High-Value Business and Marketing Igniter Coaching Program Starting January 2021!

Only 3 Seats Available

Trial Pricing:  $750/person (for 8-weeks)

(A total value of $1,850/person)

First Kick-off Zoom Coaching Session: Jan 26, 11am-12:30pm PST

Missed it? Sign up to get updates on when our […]

Using Marketing Automation for Better Business Results

(An edited version of this article will be published in the Los Altos Town Crier in December 2020)

The extended pandemic calls for businesses to invest in online tools that will enable them to engage with existing and prospective customers in more effective manners. Today, businesses not only need to have functional websites, they also […]

Transform Your Marketing in 2021

Marketing Transformation– The Focus Part

Now that you’ve taken your business through the initial fun process, let’s put your thinking cap on and build an initial framework to start transforming your marketing today!

*First, Know your niche. Identify your target audience who would love what you have to offer. Then go deep into the type […]

Transform Your Marketing in 2021

Marketing Transformation – The Fun Part!

2021 will be here in a blink!

2020, despite its ups and downs, gives us the best pathways to learn how to handle fast-changing consumer behaviors with onset of COVID.

It’s also a year that gives us the best springboards to test, launch creative business and marketing ideas to […]

Building a Content Marketing Calendar

Photo credit: Kelli Tungay of Unsplash

These days, we all need a content marketing calendar, regardless of what you sell, or size of your business.

We need content to drive our marketing messages through promotions in various channels, from blogs and emails to social media and video production.

If you are a small […]

Content Distribution Strategy for Social Media and Online Consumption

 

This is part II of our content building educational moments. You can watch the clip here

Last time, we talked about building quality content that sticks. Now you have quality content built, what’s next?

I want to give you an example on how I distribute the content of my Business Matters column in […]

Using Podcast to Develop a Trusted Brand Voice

Courtesy of Shawn Flynn, Host of The Silicon Valley Podcast

In 2020, podcast’s regular weekly listenership is projected to reach over 68 million people, with an additional 20 million people to be added in the next 3 years. Podcast’s popularity has made it an emerging niche prime for distribution of quality content that […]