marketing strategy Archives - Page 2 of 3 - Jenny Huang Marketing, LLC

Climate Real Talk: Impact, Opportunities, and Challenges of Personal Actions

Climate change is already here! The devastating aftermath in coastal cities brought by intense rainstorms earlier this year served as a wake-up call for all Californians, and a stark reminder on why the fight against climate change is more important than ever. It’s up to us to rise up, and take personal responsibilities […]

Should We Inter-Mingle Our Personal Brand with Our Business Brand?

https://jennyhuangmarketing.com/wp-content/uploads/2023/06/Personal-Business-Brands.mp4 Should We Inter-Mingle Our Personal Brand with Our Business Brand?

I get asked about this question a lot from young companies who are committed to invest in their brands.

I often responded with the idea that “people do business with people whom they trust.”

The reason that individuals and companies build brands is […]

I Am Championing For…

I am championing for the corporate warrior-turned women entrepreneurs…

…who have been charting their own entrepreneurial paths,

But aren’t sure about their direction because they’ve come to a plateau where transformational change is necessary.

They’re ready to take actions and put themselves back onto a clear path that leads to personal growth and exponential impact.

[…]

Are You Ready for a Purposeful Transformation?

Many of us who are in business will experience a plateau at some point in our journey,

Like we’re stuck without feeling a good sense of direction on where we want to go, and that feeling stays with us unless we make necessary changes.

Something interesting happens when we allow ourselves to build up […]

Award-Winning Start-Up Improves Accessibility for Readers at All Levels

*An edited version has been published in the Los Altos Town Crier *

The pandemic, in a big way, has accelerated the pace of long-form content consumption for workers, professionals, and students alike, due to remote working arrangements and online distance learning.

Can you imagine that long-form reading fatigue could affect a […]

Start-Up Redefining Ordinary Use in Everyday Products

Does a purse need to be used completely as a purse? As consumers, do we ever imagine a product that could go beyond its conventional use? I believe some of us do!

This belief of maximizing a product’s utility and its lifecycle to the fullest extent has been the underpinning guidepost that drives the birth […]

How Does a Start-Up Build a Brand with Jenny Huang

Founder and CEO of Jenny Huang Marketing

How does a start-up build a powerful brand?

I am thrilled to share my knowledge in helping start-up companies launch and build powerful brands.

My recent conversation as a featured guest on The Silicon Valley Podcast, hosted by Shawn Flynn, offers […]

Building a Content Marketing Calendar

Photo credit: Kelli Tungay of Unsplash

These days, we all need a content marketing calendar, regardless of what you sell, or size of your business.

We need content to drive our marketing messages through promotions in various channels, from blogs and emails to social media and video production.

If you are a small […]

Using Lean Canvas to Bring Your Idea to Fruition

Photo courtesy: Lesly Juarez of Unsplash

What is a Lean Canvas?

You need to know about Lean Canvas if you are an entrepreneur or a first-time business owner.

It’s a simple and strategic tool for all entrepreneurs who wish to put their ideas onto paper and bring them to fruition! It acts like […]

Breaking Social Media Clutters Using Viral Marketing

Viral marketing is one of the strategies that start-up companies could consider to break through the clutter in social media content. It has proven to be a powerful way for a brand or a product to have its message spread quickly, from person to person, much like the same way that a virus (non-COVID, haha) spreads […]