Amazing Impact for Small Businesses

2020 was a tough year in terms of helping clients survive the storm brought by the pandemic.

Because of my work as a business advisor for the San Mateo Small Business Development Center (SBDC), I was able to lift many clients up and created amazing impact for many small businesses. 

Collectively, clients were able […]

Using Data to Make Smart Marketing Investment Strategy

We all use data to make smart marketing investment strategy.

Increasing online usage due to the pandemic is putting more eyeballs on different media channels. The trick is to find out where and how your prospective customers are spending their time.

Data that tells you about customer behaviors and how they consume media is […]