About Arvest Wines
Arvest Wines is a wine with purpose that gives back to local artists and the community through charitable causes.
The Results:
Arvest Wines has successfully started their business and registered locally, with 3 partners dedicating time to bring their business to life. They’ve invested wisely in product, marketing tools, and packaging to ensure they operate lean from the start, focusing on priorities and marketing activities that could yield positive results for their launch and customer acquisition in the near future.
Arvest Wines’ Challenges:
Arvest Wines is a young start-up in the Silicon Valley, led by a team of 3 partners. The company wants to launch a wine product that’s unique from other wine products that consumers can easily purchase from off the shelf. The want their wine products to help small vineyards in California capitalize on their excess supplies, and encourage consumption among end users who appreciate both art and giving back to the community through charitable means.
Arvest Wines was looking for assistance in building an initial business model with product, target markets, and distribution channels that would work to generate proof points and good ROI.
Solution:
We assisted Arvest Wines in developing their initial business canvas, coupled with guidance in defining their market niche, product differentiation, positioning, distribution and marketing channels to set up their launch in early 2017. Arvest Wines now has a framework from which they can apply for go to market, generating excitement and awareness building among influencers.
