We all use data to make smart marketing investment strategy.
Increasing online usage due to the pandemic is putting more eyeballs on different media channels. The trick is to find out where and how your prospective customers are spending their time.
Data that tells you about customer behaviors and how they consume media is an important piece of information to have at your disposal. Good and relevant data helps you make good business decisions on where you would be investing in marketing.
The following snapshot tells you where customers will continue their behaviors online Post COVID19, 5 months into working remotely.
What does this data tell you? Eyeballs for this demographic ranging from ages 16-64 are being distributed over several channels. Most notably: online videos, streaming services, social media, messenger, music platforms, and online learning. Behavoirs before the pandemic such as gaming, mobile downloads are still there. But they are superceded by new behaviors shaped by the shifts in our information and entertainment consumption.
This means that you would need to decide on the media under these major categories to focus on. Then determine a media plan where you need to advertise your market assets and stories to get the most return on your investment. Set good objectives. Focus on engagement, trust and relationship building first before conversion.
When you get stuck and need help, our firm has the data-savvy intuition and caliber to help you lead your marketing efforts. No business is too small or too big for us.
We’d love to hear how we can help you maintain market presence during this challenging time.
Watch our clip here. Then let’s talk!
Photo courtesy: Rahul Chakraborty and Ian Dooley of Unsplash
