Viral marketing is one of the strategies that start-up companies could consider to break through the clutter in social media content. It has proven to be a powerful way for a brand or a product to have its message spread quickly, from person to person, much like the same way that a virus (non-COVID, haha) spreads from one person to another.
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Types of Viral Marketing
There are four different types: 1) viral video content, 2) viral social content, 3) organic viral content, and 4) viral email marketing.
Of these four, viral video has the most contagious content. Why? First, people’s behaviors through this pandemic has changed. There are more eyeballs watching videos than any other online content. Second, because viral video has more legs, if you put in the time and energy to get it done right.
What’s Considered “Viral?”
In 2020, to be considered viral, your video needs to have views more than in the thousands. It’s got to be in the millions. Five million is the benchmark to measure against, according to YouTube personality Kevin Nalty. When your video reaches 5 Million views within 3–7 days period after its launch, you have garnered a successful viral marketing campaign with contagious content.
Classic Viral Marketing Videos
Here are a few leading viral marketing videos with contagious content:
- Apple’s Remote Working Ad: 26, 995, 436 views since July 13, 2020, in less than 1.5 months
2. Bill Gate’s Ice Bucket Challenge for ALS: 34, 512,817 views since August 2014
Although these videos are from celebrities or known brands, some smaller brands like DropBox had its moments with their “DropBox Explained” video.
DropBox has evolved. This video is no longer available on Dropbox.com. But sources indicated that it reached over 30 million views since its launch in 2009, making it one of the most-viewed product videos on the Internet.
If you like help in using viral marketing as one of your marketing arsenals, Let’s talk.
Sources: www.commoncraft.com www.youtube.com www.oberlo.com/blog/viralmarketing
