Marketing Transformation – The Fun Part!
2021 will be here in a blink!
2020, despite its ups and downs, gives us the best pathways to learn how to handle fast-changing consumer behaviors with onset of COVID.
It’s also a year that gives us the best springboards to test, launch creative business and marketing ideas to help our customers stay relevant, and extend great experiences to their customers.
2020 has accelerated us to think bigger about our business, and be bolder with our marketing and customer experiences that we want to cultivate. It prepares us for transformation in marketing.
And it has definitely transformed how I think I need to market my business.
To transform, we need to step out of our comfort zone, and take our aspirations to a higher level, with vested interests and focus efforts. So we can visualize what that transformation may look like.
To get there, let’s first dive into The Fun Part!
Take your business through this initial process:
*Reflection: Take a day of two off and clear your mind from all the clutters
*High Fives: Assess your 2020 progress and give yourself a pat on the back or high fives. Celebrate with a glass of wine or what makes you tickle about the good that you have done.
*Aspirations: Be present with your professional and personal aspirations that you have for next year. Unload them onto paper.
*Kick Ass: Align your aspirations with your business model and brand. Let’s go kick some ass with our next marketing tips.
Stay tuned for more…
