Hey there! Got some great tips to share!
Spring is great time to launch new products. It’s after tax season and we are over our holiday blues.
In today’s marketing landscape, one of the biggest challenges is getting your customers’ attention. Getting attention doesn’t need to be loud or bombard your customers with lots of emails.
You can, get your customers’ attention by being intentional with your messages, producing content that wake people up, and creating visuals that exude your mood.
If you plan to focus on being more strategic in your marketing campaign strategy, consider implementing these tips:
- Know your target audience’s pain points and address in your content
- Design your program based on those pain points
- Give your program a name that’s true to its form
- Have a one liner or succinct paragraph that compelling speaks about your program’s values
- Develop your content cadence a few weeks before your campaign
- Vary your content with text, audio, and short video clips, or something least expected
- Decide on mood of your campaign and pair with appropriate visuals
- Engage actively with those who “liked,” “commented,” or “re-shared” your posts
- Have reasonable metrics that help you measure progress over wins
If you can choose a combination of tips that works with you, then you have developed your own model that works to your business’ advantage.
If you want help in designing content cadence for your marketing campaign, don’t forget to give us a jingle. We will be in touch!
