How often have you heard of this phrase that “being a good detective means good business?” This means doing mystery shopping looking for inspirations, uncovering needs, or checking out your competition. On top of mystery shopping, keeping a pulse of what’s going on with online commerce big trends can help you see where things […]
Does a purse need to be used completely as a purse? As consumers, do we ever imagine a product that could go beyond its conventional use? I believe some of us do!
This belief of maximizing a product’s utility and its lifecycle to the fullest extent has been the underpinning guidepost that drives the birth […]
(Check out Our Quick, 3-minute clip from the Workshop)
“I don’t know anything about Personal Branding. A topic that I have avoided in my entire career. I did not know that it’s about messaging, social media, and platform. So, this has been very educational for me.” ~ Sam, Business Coach […]
Why Content Marketing?
These days, we all need a content marketing calendar, regardless of what you sell, or size of your business.
We need content to drive our marketing messages and customer engagement through various channels: from blogs and emails to social media and podcast.
If you are a small business owner, you […]
2020 was a tough year in terms of helping clients survive the storm brought by the pandemic.
Because of my work as a business advisor for the San Mateo Small Business Development Center (SBDC), I was able to lift many clients up and created amazing impact for many small businesses.
Collectively, clients were able […]
We are offering a High-Value Business and Marketing Igniter Coaching Program Starting January 2021!
Only 3 Seats Available
Trial Pricing: $750/person (for 8-weeks)
(A total value of $1,850/person)
First Kick-off Zoom Coaching Session: Jan 26, 11am-12:30pm PST
Missed it? Sign up to get updates on when our […]
(An edited version of this article will be published in the Los Altos Town Crier in December 2020)
The extended pandemic calls for businesses to invest in online tools that will enable them to engage with existing and prospective customers in more effective manners. Today, businesses not only need to have functional websites, they also […]
Marketing Transformation– The Focus Part
Now that you’ve taken your business through the initial fun process, let’s put your thinking cap on and build an initial framework to start transforming your marketing today!
*First, Know your niche. Identify your target audience who would love what you have to offer. Then go deep into the type […]
Marketing Transformation – The Fun Part!
2021 will be here in a blink!
2020, despite its ups and downs, gives us the best pathways to learn how to handle fast-changing consumer behaviors with onset of COVID.
It’s also a year that gives us the best springboards to test, launch creative business and marketing ideas to […]
Berkeley Innovation & Entrepreneurship (Virtual) Forum Saturday, Nov. 14, 2020, 6-9pm PST (Nov. 15, 2020, 10-1pm Beijing Time)
I am thrilled about sharing my knowledge on personal branding at the Berkeley Innovation & Entrepreneurship Forum. It’s a privilege to be a keynote among a roster of esteemed leaders and speakers.
Get agenda details and register […]
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