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A new year comes with new momentum, new thinking and new energy!
As we march into a new 2022…
* Have we given ourselves time to celebrate the human from within?
* Have we allowed ourselves to do deep dives and define what impact and joy that we want to bring to […]
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When I was a young marketer just getting out of business school from UC Berkeley, I sought employment intentionally with big brands who have great reputation, run by leaders who have great visions.
I was drawn to their artfully-crafted, bold visions and the way how they put their visions into meaningful actions.
Today, […]
*An edited version has been published in the Los Altos Town Crier *
The pandemic, in a big way, has accelerated the pace of long-form content consumption for workers, professionals, and students alike, due to remote working arrangements and online distance learning.
Can you imagine that long-form reading fatigue could affect a […]
How often have you heard of this phrase that “being a good detective means good business?” This means doing mystery shopping looking for inspirations, uncovering needs, or checking out your competition. On top of mystery shopping, keeping a pulse of what’s going on with online commerce big trends can help you see where things […]
Does a purse need to be used completely as a purse? As consumers, do we ever imagine a product that could go beyond its conventional use? I believe some of us do!
This belief of maximizing a product’s utility and its lifecycle to the fullest extent has been the underpinning guidepost that drives the birth […]
(Check out Our Quick, 3-minute clip from the Workshop)
“I don’t know anything about Personal Branding. A topic that I have avoided in my entire career. I did not know that it’s about messaging, social media, and platform. So, this has been very educational for me.” ~ Sam, Business Coach […]
Why Content Marketing?
These days, we all need a content marketing calendar, regardless of what you sell, or size of your business.
We need content to drive our marketing messages and customer engagement through various channels: from blogs and emails to social media and podcast.
If you are a small business owner, you […]
2020 was a tough year in terms of helping clients survive the storm brought by the pandemic.
Because of my work as a business advisor for the San Mateo Small Business Development Center (SBDC), I was able to lift many clients up and created amazing impact for many small businesses.
Collectively, clients were able […]
We are offering a High-Value Business and Marketing Igniter Coaching Program Starting January 2021!
Only 3 Seats Available
Trial Pricing: $750/person (for 8-weeks)
(A total value of $1,850/person)
First Kick-off Zoom Coaching Session: Jan 26, 11am-12:30pm PST
Missed it? Sign up to get updates on when our […]
(An edited version of this article will be published in the Los Altos Town Crier in December 2020)
The extended pandemic calls for businesses to invest in online tools that will enable them to engage with existing and prospective customers in more effective manners. Today, businesses not only need to have functional websites, they also […]
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