Building a Content Marketing Calendar

Photo credit: Kelli Tungay of Unsplash

These days, we all need a content marketing calendar, regardless of what you sell, or size of your business.

We need content to drive our marketing messages through promotions in various channels, from blogs and emails to social media and video production.

If you are a small […]

Content Distribution Strategy for Social Media and Online Consumption

 

This is part II of our content building educational moments. You can watch the clip here

Last time, we talked about building quality content that sticks. Now you have quality content built, what’s next?

I want to give you an example on how I distribute the content of my Business Matters column in […]

How to Create Engaging Content

Over the holidays, we’ve tried to dapple with video tools to help us create engaging content that encourages more viewers, getting people to dig in and enjoy the content that we’ve shared.  We have been amazed by the results of the Christmas video that we’ve created, which earned over 80+ organic views thus far. 

Here […]