Photo Courtesy: Christian- Koepke of Unsplash
Maintaining Your Marketing Above Zero
COVID19 lock down has impacted many non-essential businesses from engaging in face time activities with their customers and conducting their services in a normal fashion. Not being able to serve your customers readily in person leads to a reduction in sales, hence affecting your marketing budget and everything else.
We understand that our natural response to instability in cashflow is to downsize and stop spending money on things that may deem unnecessary. From a marketer perspective, we think you should do the opposite. Instead of going dark, you want to step up and show what you can do to help your customers and the community during this challenging time. You cannot ignore your marketing and let it go to zero, and hope to ramp back up to its level before the lock down.
The reality is that there is a very high chance that you won’t, as your competition would have already gained your customers’ mindshare by being there consistently. This means you need to do what’s necessary to maintain your marketing momentum in the most creative ways possible.
Adopting the Best Marketing Strategy
We think that the best strategy is to keep a healthy level of visibility in front of your customers, by making a 10 to 20% shift in your business, you’d have improved your current situation with 5 to 10X results.
The 10-20% change could be focusing on your website, social media content and advertising where you can get the most access to your customers, as we are all working, searching, and spending time online than ever before.
With this in mind, we would love to offer two packages that work hand in hand with each other, to help keep your business top of mind with your existing and prospective customers.
Package A: Transforming Your Online Presence
Website Strategy and Content Tune-Up
Assess website improvement with focus on enhancing SEO organic search for your company to be found easily. Explore e-Commerce ability to enable business operations and payment online. Marketing strategy adjustment to cultivate short- and long-term client relationships and revenue generation. Content refresh to align with strategy shift.
This package includes:
- A two-hour discovery meeting to determine your needs and identify scope of work. Fee: $450 to be paid upon when session is completed.
- Marketing strategy consultation, customer engagement, messaging and content strategy development*. Fee: $200/month to be paid over a 10-month period.
- Website strategy consultation and implementation, including: SEO, e-Commerce, and content refresh to be supplied from item 2. Fee: TBD based on outcome of discovery meeting.
*For website with no more than 10 pages of content.
Package B: Keeping Your Business Top of Mind
Social Media Campaign, Creative & Copy writing Development
With economic reliefs from Google and Facebook combined, you have access to Google’s COVID19 free ads if you are an existing advertiser since Jan 2019. Facebook offers ad credits combined with a grant for SMBs. Choose one(s) you qualify for so you can get funding to support your advertising efforts.
This package includes:
One-time consultation set up fee of $700+ to provide overall direction in these areas:
- Social media advertising strategy and content focus
- Creatives for testing and conversion, to be aligned with strategy and budget
- Creation of landing pages as needed to facilitate sales conversion
Monthly advertising /creative/content development work will be developed after set up. Fees are additional to set-up fees, and vary depending on target audience, objective, # of creatives, duration, and budget for campaigns. Payment can be made over a 4-month period.
