Developing a Robust Content Marketing Calendar

 

Why Content Marketing?

These days, we all need a content marketing calendar, regardless of what you sell, or size of your business.

We need content to drive our marketing messages and customer engagement through various channels:  from blogs and emails to social media and podcast.

If you are a small business owner, you […]

Building a Content Marketing Calendar

Photo credit: Kelli Tungay of Unsplash

These days, we all need a content marketing calendar, regardless of what you sell, or size of your business.

We need content to drive our marketing messages through promotions in various channels, from blogs and emails to social media and video production.

If you are a small […]

Crafting Your Best Storytelling

As you are planning out your marketing and getting ready to execute on some? Remember to incorporate great storytelling in your strategy.

Why storytelling should be considered an important component of your marketing strategy? We are living a “culture first” decade where job seekers are looking for culture in companies, and consumers are looking […]

Keeping Sales and Marketing Sustainable

If you are a young company running a shop on your own, without an extended team, you may find it challenging to keep up with sales and marketing adequately so you can grow and acquire more customers. Often times, I get asked by clients: “Where should I focus on our sales and marketing efforts to […]

Is Influencer Marketing for You in 2017?

I have always been a fan of Influencer Marketing (earned media). I believe that if it’s done right, Influencer Marketing is an effective way for companies (young and progressive) to keep their products known among their target customers and drive brand affinity over time.

Public Relations is one of the channels that I know where […]