Breaking Social Media Clutters Using Viral Marketing

Viral marketing is one of the strategies that start-up companies could consider to break through the clutter in social media content. It has proven to be a powerful way for a brand or a product to have its message spread quickly, from person to person, much like the same way that a virus (non-COVID, haha) spreads […]

Keeping Sales and Marketing Sustainable

If you are a young company running a shop on your own, without an extended team, you may find it challenging to keep up with sales and marketing adequately so you can grow and acquire more customers. Often times, I get asked by clients: “Where should I focus on our sales and marketing efforts to […]