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Spring is great time to launch new products. It’s after tax season and we are over our holiday blues.
In today’s marketing landscape, one of the biggest challenges is getting your customers’ attention. Getting attention doesn’t need to be loud or bombard your customers with lots […]
My Personal Invitation
If you’re a former corporate warrior turned entrepreneur, a high-achieving or resilient woman business owner, and your business has reached a plateau, where…
…Your creativity is stalled
…Your energy is sapped
…Your direction is fuzzy
…Your love for your best work no long inspires you
…You don’t have a story that […]
In welcoming a new year, each of us has our own set of process and reflection time to clear our mind, our space, and our energy level to step into a new era.
While I aspire to do more, I’ve also reflected in the past year on a simple set of guideposts that has kept […]
*An edited version has been published in the Los Altos Town Crier *
The pandemic, in a big way, has accelerated the pace of long-form content consumption for workers, professionals, and students alike, due to remote working arrangements and online distance learning.
Can you imagine that long-form reading fatigue could affect a […]
Why Content Marketing?
These days, we all need a content marketing calendar, regardless of what you sell, or size of your business.
We need content to drive our marketing messages and customer engagement through various channels: from blogs and emails to social media and podcast.
If you are a small business owner, you […]
This is part II of our content building educational moments. You can watch the clip here
Last time, we talked about building quality content that sticks. Now you have quality content built, what’s next?
I want to give you an example on how I distribute the content of my Business Matters column in […]
Photo Courtesy: Eugne Zhyvchik of Unsplash
We are the biggest content consumers online these days. Building content for social media and other outlets may seem easy, but building quality content takes a bit of planning and discipline.
Here are five golden rules that I follow:
1) Develop content benefiting your target audience and […]
“Personal branding has become an effective and powerful way to differentiate yourself in this constant, noisy world”
As a consumer, we all know about “corporate branding.” That’s when companies invest monies to make their brands known.
Personal branding, similar to what businesses are doing in making their brands relatable, has become an effective and […]
In this hyper-connected world, social media plays an important role in influencing us on where and how we are spending our time on a daily basis. Given that there are many social media channels to choose from — LinkedIn, Facebook, Instagram, Twitter, Snapchat, Pinterest, Tumblr, YouTube and Reddit, among others – they all are […]
Over the holidays, we’ve tried to dapple with video tools to help us create engaging content that encourages more viewers, getting people to dig in and enjoy the content that we’ve shared. We have been amazed by the results of the Christmas video that we’ve created, which earned over 80+ organic views thus far.
Here […]
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