Factors Leading to Successes When You Want to Scale

This July, I’ve the privilege of giving a short talk to a group of first-time founders at the San Jose State University’s (SJSU) SpartUp Summer Intensive cohort.

I gave a talk about “What it Takes Going from Pre-Launch to Launch” using a modified speaking style with a mentorship mindset. It was an interesting experience because […]

Double Down & Deep Dive on Laws of Attention

In this month’s blog, I am giving another follow-up on my conversation about “Laws of Attention” paradigm that I’ve been observing and experiencing.

My last blog focused on one of the tips to get attention in a noisy world by “Bringing Your Best Energy to Work Every Day.”

Now, I’d love to elaborate on another […]

A Follow-Up Conversation on Laws of Attention

In this month’s blog, I want to follow up on my conversation on “Laws of Attention” paradigm that I’ve been observing and experiencing.

There were several tips shared in my April publication. One of the tips that I would like to elaborate on today is about “Bringing Your Best Energy to Work  Every Day.”

Regardless […]

Quick Tips on Maximizing Your Marketing Campaign Strategy

Hey there! Got some great tips to share!

Spring is great time to launch new products. It’s after tax season and we are over our holiday blues.

In today’s marketing landscape, one of the biggest challenges is getting your customers’ attention. Getting attention doesn’t need to be loud or bombard your customers with lots […]

Purposeful Transformation Business and Marketing Coaching

My Personal Invitation

If you’re a former corporate warrior turned entrepreneur, a high-achieving or resilient woman business owner, and your business has reached a plateau, where…

…Your creativity is stalled

…Your energy is sapped

…Your direction is fuzzy

…Your love for your best work no long inspires you

…You don’t have a story that […]

Are You Ready for a Purposeful Transformation?

Many of us who are in business will experience a plateau at some point in our journey,

Like we’re stuck without feeling a good sense of direction on where we want to go, and that feeling stays with us unless we make necessary changes.

Something interesting happens when we allow ourselves to build up […]

Award-Winning Start-Up Improves Accessibility for Readers at All Levels

*An edited version has been published in the Los Altos Town Crier *

The pandemic, in a big way, has accelerated the pace of long-form content consumption for workers, professionals, and students alike, due to remote working arrangements and online distance learning.

Can you imagine that long-form reading fatigue could affect a […]

Developing a Robust Content Marketing Calendar

 

Why Content Marketing?

These days, we all need a content marketing calendar, regardless of what you sell, or size of your business.

We need content to drive our marketing messages and customer engagement through various channels:  from blogs and emails to social media and podcast.

If you are a small business owner, you […]

Breaking Social Media Clutters Using Viral Marketing

Viral marketing is one of the strategies that start-up companies could consider to break through the clutter in social media content. It has proven to be a powerful way for a brand or a product to have its message spread quickly, from person to person, much like the same way that a virus (non-COVID, haha) spreads […]