Quick Tips on Maximizing Your Marketing Campaign Strategy

Hey there! Got some great tips to share!

Spring is great time to launch new products. It’s after tax season and we are over our holiday blues.

In today’s marketing landscape, one of the biggest challenges is getting your customers’ attention. Getting attention doesn’t need to be loud or bombard your customers with lots […]

Purposeful Transformation Business and Marketing Coaching

My Personal Invitation

If you’re a former corporate warrior turned entrepreneur, a high-achieving or resilient woman business owner, and your business has reached a plateau, where…

…Your creativity is stalled

…Your energy is sapped

…Your direction is fuzzy

…Your love for your best work no long inspires you

…You don’t have a story that […]

Are You Ready for a Purposeful Transformation?

Many of us who are in business will experience a plateau at some point in our journey,

Like we’re stuck without feeling a good sense of direction on where we want to go, and that feeling stays with us unless we make necessary changes.

Something interesting happens when we allow ourselves to build up […]

Award-Winning Start-Up Improves Accessibility for Readers at All Levels

*An edited version has been published in the Los Altos Town Crier *

The pandemic, in a big way, has accelerated the pace of long-form content consumption for workers, professionals, and students alike, due to remote working arrangements and online distance learning.

Can you imagine that long-form reading fatigue could affect a […]

Developing a Robust Content Marketing Calendar

 

Why Content Marketing?

These days, we all need a content marketing calendar, regardless of what you sell, or size of your business.

We need content to drive our marketing messages and customer engagement through various channels:  from blogs and emails to social media and podcast.

If you are a small business owner, you […]

Transform Your Marketing in 2021

Marketing Transformation– The Focus Part

Now that you’ve taken your business through the initial fun process, let’s put your thinking cap on and build an initial framework to start transforming your marketing today!

*First, Know your niche. Identify your target audience who would love what you have to offer. Then go deep into the type […]

Breaking Social Media Clutters Using Viral Marketing

Viral marketing is one of the strategies that start-up companies could consider to break through the clutter in social media content. It has proven to be a powerful way for a brand or a product to have its message spread quickly, from person to person, much like the same way that a virus (non-COVID, haha) spreads […]

Using Data to Make Smart Marketing Investment Strategy

We all use data to make smart marketing investment strategy.

Increasing online usage due to the pandemic is putting more eyeballs on different media channels. The trick is to find out where and how your prospective customers are spending their time.

Data that tells you about customer behaviors and how they consume media is […]

Building Content for Social Media and Online Consumption

Photo Courtesy: Eugne Zhyvchik of Unsplash

We are the biggest content consumers online these days. Building content for social media and other outlets may seem easy, but building quality content takes a bit of planning and discipline.

Here are five golden rules that I follow:

1)     Develop content benefiting your target audience and […]