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How Does a Start-Up Build a Brand with Jenny Huang

Founder and CEO of Jenny Huang Marketing

How does a start-up build a powerful brand?

I am thrilled to share my knowledge in helping start-up companies launch and build powerful brands.

My recent conversation as a featured guest on The Silicon Valley Podcast, hosted by Shawn Flynn, offers […]

Breaking Social Media Clutters Using Viral Marketing

Viral marketing is one of the strategies that start-up companies could consider to break through the clutter in social media content. It has proven to be a powerful way for a brand or a product to have its message spread quickly, from person to person, much like the same way that a virus (non-COVID, haha) spreads […]

Using Data to Make Smart Marketing Investment Strategy

We all use data to make smart marketing investment strategy.

Increasing online usage due to the pandemic is putting more eyeballs on different media channels. The trick is to find out where and how your prospective customers are spending their time.

Data that tells you about customer behaviors and how they consume media is […]

Building Content for Social Media and Online Consumption

Photo Courtesy: Eugne Zhyvchik of Unsplash

We are the biggest content consumers online these days. Building content for social media and other outlets may seem easy, but building quality content takes a bit of planning and discipline.

Here are five golden rules that I follow:

1) Develop content benefiting your target audience and […]

Maintaining Your Marketing Above Zero

Photo Courtesy: Christian- Koepke of Unsplash

Maintaining Your Marketing Above Zero

COVID19 lock down has impacted many non-essential businesses from engaging in face time activities with their customers and conducting their services in a normal fashion. Not being able to serve your customers readily in person leads to a reduction in sales, hence […]

Crafting Your Best Storytelling

As you are planning out your marketing and getting ready to execute on some? Remember to incorporate great storytelling in your strategy.

Why storytelling should be considered an important component of your marketing strategy? We are living a “culture first” decade where job seekers are looking for culture in companies, and consumers are looking […]

Key Insights on Improving Instagram Engagement via “Comments”

In the past 2 months, we’ve implemented a series of Instagram Content Pillars with the goal of shifting user engagement from “Likes” to encourage more engagement in conversations by “Commenting” on our post. We’ve some early learning that we thought would be beneficial to share out. So you can use some of these best […]

How to Make Productive Use of Social Media

In this hyper-connected world, social media plays an important role in influencing us on where and how we are spending our time on a daily basis. Given that there are many social media channels to choose from — LinkedIn, Facebook, Instagram, Twitter, Snapchat, Pinterest, Tumblr, YouTube and Reddit, among others – they all are […]

How to Create Engaging Content

Over the holidays, we’ve tried to dapple with video tools to help us create engaging content that encourages more viewers, getting people to dig in and enjoy the content that we’ve shared. We have been amazed by the results of the Christmas video that we’ve created, which earned over 80+ organic views thus far.

Here […]

Immersive Learning

Berkeley-Haas Alumni Conference, April 28, 2018

Wow! It’s always nice to be back on the Berkeley campus! I found the conference always a fun-filled day — a day to be “Students Always.”

Berkeley-Haas Business School

Although I missed Deal Lyon’s Goodbye Speech in the morning, I attended two workshops: 1) Design Thinking, and […]

Case Studies

Marketing Resources

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Marketing Resources

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