Maintaining Your Marketing Above Zero

Photo Courtesy: Christian- Koepke of Unsplash

Maintaining Your Marketing Above Zero

COVID19 lock down has impacted many non-essential businesses from engaging in face time activities with their customers and conducting their services in a normal fashion. Not being able to serve your customers readily in person leads to a reduction in sales, hence […]

May 7th, 2020 | Tags: , , , , , , , , , , , , , , | Category: Marketing Resources | Comments are closed

Crafting Your Best Storytelling

As you are planning out your marketing and getting ready to execute on some? Remember to incorporate great storytelling in your strategy.

Why storytelling should be considered an important component of your marketing strategy? We are living a “culture first” decade where job seekers are looking for culture in companies, and consumers are looking […]

March 2nd, 2020 | Tags: , , , , , , , , , , , , | Category: Marketing Resources | Comments are closed

Key Insights on Improving Instagram Engagement via “Comments”

In the past 2 months, we’ve implemented a series of Instagram Content Pillars with the goal of shifting user engagement from “Likes” to encourage more engagement in conversations by “Commenting” on our post. We’ve some early learning that we thought would be beneficial to share out. So you can use some of these best […]

November 11th, 2019 | Tags: , , , , , , , , , , , | Category: Marketing Resources | Comments are closed

How to Make Productive Use of Social Media

In this hyper-connected world, social media plays an important role in influencing us on where and how we are spending our time on a daily basis.  Given that there are many social media channels to choose from — LinkedIn, Facebook, Instagram, Twitter, Snapchat, Pinterest, Tumblr, YouTube and Reddit, among others – they all are […]

January 9th, 2019 | Tags: , , , , , , , , , | Category: Marketing Resources, | Comments are closed

How to Create Engaging Content

Over the holidays, we’ve tried to dapple with video tools to help us create engaging content that encourages more viewers, getting people to dig in and enjoy the content that we’ve shared.  We have been amazed by the results of the Christmas video that we’ve created, which earned over 80+ organic views thus far. 

Here […]

December 29th, 2018 | Tags: , , , , , , , , | Category: Marketing Resources, | Comments are closed

Immersive Learning

Berkeley-Haas Alumni Conference, April 28, 2018

Wow!  It’s always nice to be back on the Berkeley campus! I found the conference always a fun-filled day — a day to be “Students Always.”

Berkeley-Haas Business School

Although I missed Deal Lyon’s Goodbye Speech in the morning, I attended two workshops: 1) Design Thinking, and […]

May 22nd, 2018 | Tags: , , , , , , | Category: Marketing Resources | Comments are closed

Top 5 Social Media and Video Marketing Tidbits

 

There were many wonderful content that we have curated in social media that we cannot wait to share out with you.  Some are short reads and some are long, and well worth investing time to catch up. So pick you favorite and dive in!   In general, consumers like brands who […]

October 22nd, 2017 | Tags: , , , | Category: Marketing Resources, | Comments are closed

Is Influencer Marketing for You in 2017?

I have always been a fan of Influencer Marketing (earned media). I believe that if it’s done right, Influencer Marketing is an effective way for companies (young and progressive) to keep their products known among their target customers and drive brand affinity over time.

Public Relations is one of the channels that I know where […]

January 16th, 2017 | Tags: , , , , , | Category: Marketing Resources, | Comments are closed
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