Recent physical distancing and the shelter-in-place order in six Bay Area counties (beyond) have created tremendous impact for schools, restaurants, and other non-essential businesses.
The ones who are opened for business are working extra hard to fulfill our basic needs.
As a business owner in non-essential businesses, you probably feel like you are in a reactive mode trying to figure out a marketing strategy that aligns with consumer behavioral changes in this transitional period.
Here are TOP TEN questions that you need to consider to keep your marketing strong and business top of mind, and fill a need when your customers/prospects are ready to get help.
- What are the current marketing methods that you are using which are no longer effective due to the physical distancing and non-face time engagement?
- What shifts do you need to make in your marketing to be in front of your customers and prospects in a non-invasive, empathetic way?
- Are your marketing assets (website, chatbots, videos, etc.) ready to handle the type of new engagement that you want to effectively engage customers and prospects?
- What content strategy do you employ to keep things moving and feed the pipeline?
- Is the content on your website delivering value to your customers and prospects?
- Is your website up to date for organic SEO/paid search?
- What can you do as a business to help your community?
- What habits and processes do you need to change in your business operations in order to align your touch points and be successful?
- What budgets do you need to re-allocate and feed the shifts made in your marketing engine?
- Lastly, how do you feed your mind and soul to keep things calm and weather the storm?
We understand that losing one-third to one-half of your sales is scary and adds instability in your life. However, you are not too late to be proactive and take the opportunities to evaluate what you can do to positively influence the outcome of your current business situation.
If you do, you will come out on top and be a winner when things turn around during this transitional period.
Let us help you navigate through the changes in your marketing. You can focus more time in serving your customers, give them the best experiences they could have, and ride this out together!
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