Does a purse need to be used completely as a purse? As consumers, do we ever imagine a product that could go beyond its conventional use? I believe some of us do!
This belief of maximizing a product’s utility and its lifecycle to the fullest extent has been the underpinning guidepost that drives the birth […]
Why Content Marketing?
These days, we all need a content marketing calendar, regardless of what you sell, or size of your business.
We need content to drive our marketing messages and customer engagement through various channels: from blogs and emails to social media and podcast.
If you are a small business owner, you […]
2020 was a tough year in terms of helping clients survive the storm brought by the pandemic.
Because of my work as a business advisor for the San Mateo Small Business Development Center (SBDC), I was able to lift many clients up and created amazing impact for many small businesses.
Collectively, clients were able […]
(An edited version of this article will be published in the Los Altos Town Crier in December 2020)
The extended pandemic calls for businesses to invest in online tools that will enable them to engage with existing and prospective customers in more effective manners. Today, businesses not only need to have functional websites, they also […]
Founder and CEO of Jenny Huang Marketing
How does a start-up build a powerful brand?
I am thrilled to share my knowledge in helping start-up companies launch and build powerful brands.
My recent conversation as a featured guest on The Silicon Valley Podcast, hosted by Shawn Flynn, offers […]
Photo credit: Kelli Tungay of Unsplash
These days, we all need a content marketing calendar, regardless of what you sell, or size of your business.
We need content to drive our marketing messages through promotions in various channels, from blogs and emails to social media and video production.
If you are a small […]
Photo courtesy: Lesly Juarez of Unsplash
What is a Lean Canvas?
You need to know about Lean Canvas if you are an entrepreneur or a first-time business owner.
It’s a simple and strategic tool for all entrepreneurs who wish to put their ideas onto paper and bring them to fruition! It acts like […]
Viral marketing is one of the strategies that start-up companies could consider to break through the clutter in social media content. It has proven to be a powerful way for a brand or a product to have its message spread quickly, from person to person, much like the same way that a virus (non-COVID, haha) spreads […]
We all use data to make smart marketing investment strategy.
Increasing online usage due to the pandemic is putting more eyeballs on different media channels. The trick is to find out where and how your prospective customers are spending their time.
Data that tells you about customer behaviors and how they consume media is […]
This is part II of our content building educational moments. You can watch the clip here
Last time, we talked about building quality content that sticks. Now you have quality content built, what’s next?
I want to give you an example on how I distribute the content of my Business Matters column in […]
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