Building Content for Social Media and Online Consumption

Photo Courtesy: Eugne Zhyvchik of Unsplash

We are the biggest content consumers online these days. Building content for social media and other outlets may seem easy, but building quality content takes a bit of planning and discipline.

Here are five golden rules that I follow:

1)     Develop content benefiting your target audience and […]

Maintaining Your Marketing Above Zero

Photo Courtesy: Christian- Koepke of Unsplash

Maintaining Your Marketing Above Zero

COVID19 lock down has impacted many non-essential businesses from engaging in face time activities with their customers and conducting their services in a normal fashion. Not being able to serve your customers readily in person leads to a reduction in sales, hence […]

Transforming from Chic Wearables to Displayable Work of Art

 Wooden Clutch Purse from Sumsaara

Watch a short video clip here on our work with Sumsaara

Today, I want to share my story about a young woman entrepreneur whose work impressed me from the day we met. Jannat Saxena studied art and design innovation at San Jose University. She graduates in […]

Crafting Your Best Storytelling

As you are planning out your marketing and getting ready to execute on some? Remember to incorporate great storytelling in your strategy.

Why storytelling should be considered an important component of your marketing strategy? We are living a “culture first” decade where job seekers are looking for culture in companies, and consumers are looking […]

Personal Branding in the Digital Age

“Personal branding has become an effective and powerful way to differentiate yourself in this constant, noisy world”

As a consumer, we all know about “corporate branding.” That’s when companies invest monies to make their brands known.

Personal branding, similar to what businesses are doing in making their brands relatable, has become an effective and […]

How to Elevate Your Audio Branding

This is the fourth in a series of Instagram content pillar that we want to share out!

With the rise of digital voice such as Alexa and Siri, it’s more important than ever for your business to own your voice. Voice is an audio element of your brand, together with the contextual and visual […]

How to Create Engaging Content

Over the holidays, we’ve tried to dapple with video tools to help us create engaging content that encourages more viewers, getting people to dig in and enjoy the content that we’ve shared.  We have been amazed by the results of the Christmas video that we’ve created, which earned over 80+ organic views thus far. 

Here […]

Heart-to-Heart: Women Entrepreneurship and Leadership

Have you ever hosted a TV show before? Watch our airing here!

My first-time, TV host experience had been exhilarating! It’s great to work with a supportive TV crew, whose knowledge and skills are shown in this production. Of course, I could not have done it without my special guest: Jesse Cool, Owner of Flea […]

Inspirations from Berkeley-Haas Alumni Conference

Wow! Have you ever been to a conference that made you feel inspired? The Berkeley-Haas Alumni Conference on April 27 did just that!

It was great to be back on the Berkeley campus, being in awe with the student life, meandering through the streets finding parking, catching glimpses of Lyft drivers taking passengers around […]