Building a Content Marketing Calendar

Photo credit: Kelli Tungay of Unsplash

These days, we all need a content marketing calendar, regardless of what you sell, or size of your business.

We need content to drive our marketing messages through promotions in various channels, from blogs and emails to social media and video production.

If you are a small […]

Content Distribution Strategy for Social Media and Online Consumption

 

This is part II of our content building educational moments. You can watch the clip here

Last time, we talked about building quality content that sticks. Now you have quality content built, what’s next?

I want to give you an example on how I distribute the content of my Business Matters column in […]

Using Podcast to Develop a Trusted Brand Voice

Courtesy of Shawn Flynn, Host of The Silicon Valley Podcast

In 2020, podcast’s regular weekly listenership is projected to reach over 68 million people, with an additional 20 million people to be added in the next 3 years. Podcast’s popularity has made it an emerging niche prime for distribution of quality content that […]

Building Content for Social Media and Online Consumption

Photo Courtesy: Eugne Zhyvchik of Unsplash

We are the biggest content consumers online these days. Building content for social media and other outlets may seem easy, but building quality content takes a bit of planning and discipline.

Here are five golden rules that I follow:

1)     Develop content benefiting your target audience and […]

Maintaining Your Marketing Above Zero

Photo Courtesy: Christian- Koepke of Unsplash

Maintaining Your Marketing Above Zero

COVID19 lock down has impacted many non-essential businesses from engaging in face time activities with their customers and conducting their services in a normal fashion. Not being able to serve your customers readily in person leads to a reduction in sales, hence […]

Transforming from Chic Wearables to Displayable Work of Art

 Wooden Clutch Purse from Sumsaara

Watch a short video clip here on our work with Sumsaara

Today, I want to share my story about a young woman entrepreneur whose work impressed me from the day we met. Jannat Saxena studied art and design innovation at San Jose University. She graduates in […]

Crafting Your Best Storytelling

As you are planning out your marketing and getting ready to execute on some? Remember to incorporate great storytelling in your strategy.

Why storytelling should be considered an important component of your marketing strategy? We are living a “culture first” decade where job seekers are looking for culture in companies, and consumers are looking […]

Personal Branding in the Digital Age

“Personal branding has become an effective and powerful way to differentiate yourself in this constant, noisy world”

As a consumer, we all know about “corporate branding.” That’s when companies invest monies to make their brands known.

Personal branding, similar to what businesses are doing in making their brands relatable, has become an effective and […]

How to Elevate Your Audio Branding

This is the fourth in a series of Instagram content pillar that we want to share out!

With the rise of digital voice such as Alexa and Siri, it’s more important than ever for your business to own your voice. Voice is an audio element of your brand, together with the contextual and visual […]