Award-Winning Start-Up Improves Accessibility for Readers at All Levels

*An edited version has been published in the Los Altos Town Crier *

The pandemic, in a big way, has accelerated the pace of long-form content consumption for workers, professionals, and students alike, due to remote working arrangements and online distance learning.

Can you imagine that long-form reading fatigue could affect a […]

Start-Up Redefining Ordinary Use in Everyday Products

Does a purse need to be used completely as a purse?  As consumers, do we ever imagine a product that could go beyond its conventional use? I believe some of us do!

This belief of maximizing a product’s utility and its lifecycle to the fullest extent has been the underpinning guidepost that drives the birth […]

New: Business and Marketing Igniter Coaching Program

We are offering a High-Value Business and Marketing Igniter Coaching Program Starting January 2021!

Only 3 Seats Available

Trial Pricing:  $750/person (for 8-weeks)

(A total value of $1,850/person)

First Kick-off Zoom Coaching Session: Jan 26, 11am-12:30pm PST

Missed it? Sign up to get updates on when our […]

Transform Your Marketing in 2021

Marketing Transformation– The Focus Part

Now that you’ve taken your business through the initial fun process, let’s put your thinking cap on and build an initial framework to start transforming your marketing today!

*First, Know your niche. Identify your target audience who would love what you have to offer. Then go deep into the type […]

Transform Your Marketing in 2021

Marketing Transformation – The Fun Part!

2021 will be here in a blink!

2020, despite its ups and downs, gives us the best pathways to learn how to handle fast-changing consumer behaviors with onset of COVID.

It’s also a year that gives us the best springboards to test, launch creative business and marketing ideas to […]

Personal Branding Keynote at Berkeley Innovation & Entrepreneurship Forum

Berkeley Innovation & Entrepreneurship (Virtual) Forum Saturday, Nov. 14, 2020, 6-9pm PST (Nov. 15, 2020, 10-1pm Beijing Time)

I am thrilled about sharing my knowledge on personal branding at the Berkeley Innovation & Entrepreneurship Forum. It’s a privilege to be a keynote among a roster of esteemed leaders and speakers.

Get agenda details and register […]

Building a Content Marketing Calendar

Photo credit: Kelli Tungay of Unsplash

These days, we all need a content marketing calendar, regardless of what you sell, or size of your business.

We need content to drive our marketing messages through promotions in various channels, from blogs and emails to social media and video production.

If you are a small […]

Using Lean Canvas to Bring Your Idea to Fruition

Photo courtesy: Lesly Juarez of Unsplash

What is a Lean Canvas?

You need to know about Lean Canvas if you are an entrepreneur or a first-time business owner. 

It’s a simple and strategic tool for all entrepreneurs who wish to put their ideas onto paper and bring them to fruition! It acts like […]

Breaking Social Media Clutters Using Viral Marketing

Viral marketing is one of the strategies that start-up companies could consider to break through the clutter in social media content. It has proven to be a powerful way for a brand or a product to have its message spread quickly, from person to person, much like the same way that a virus (non-COVID, haha) spreads […]