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Using Marketing Automation for Better Business Results

(An edited version of this article will be published in the Los Altos Town Crier in December 2020)

The extended pandemic calls for businesses to invest in online tools that will enable them to engage with existing and prospective customers in more effective manners. Today, businesses not only need to have functional websites, they also […]

Transform Your Marketing in 2021

Marketing Transformation– The Focus Part

Now that you’ve taken your business through the initial fun process, let’s put your thinking cap on and build an initial framework to start transforming your marketing today!

*First, Know your niche. Identify your target audience who would love what you have to offer. Then go deep into the type […]

Using Podcast to Develop a Trusted Brand Voice

Courtesy of Shawn Flynn, Host of The Silicon Valley Podcast

In 2020, podcast’s regular weekly listenership is projected to reach over 68 million people, with an additional 20 million people to be added in the next 3 years. Podcast’s popularity has made it an emerging niche prime for distribution of quality content that […]

Building Content for Social Media and Online Consumption

Photo Courtesy: Eugne Zhyvchik of Unsplash

We are the biggest content consumers online these days. Building content for social media and other outlets may seem easy, but building quality content takes a bit of planning and discipline.

Here are five golden rules that I follow:

1) Develop content benefiting your target audience and […]

Transforming from Chic Wearables to Displayable Work of Art

Wooden Clutch Purse from Sumsaara

Watch a short video clip here on our work with Sumsaara

Today, I want to share my story about a young woman entrepreneur whose work impressed me from the day we met. Jannat Saxena studied art and design innovation at San Jose University. She graduates in […]

Personal Branding in the Digital Age

“Personal branding has become an effective and powerful way to differentiate yourself in this constant, noisy world”

As a consumer, we all know about “corporate branding.” That’s when companies invest monies to make their brands known.

Personal branding, similar to what businesses are doing in making their brands relatable, has become an effective and […]

How to Elevate Your Audio Branding

This is the fourth in a series of Instagram content pillar that we want to share out!

With the rise of digital voice such as Alexa and Siri, it’s more important than ever for your business to own your voice. Voice is an audio element of your brand, together with the contextual and visual […]

Case Study: Sumsaara

ABOUT SUMSAARA

Sumsaara is a socially-responsible company with an audacious goal in making accessory and consumer products which redefine their ordinary use, transforming them from chic, wearable items to displayable work of art at home. All their products are made by combining functionality and aesthetics, and using renewable, sustainable, and recycled materials as much as […]

Keeping Sales and Marketing Sustainable

If you are a young company running a shop on your own, without an extended team, you may find it challenging to keep up with sales and marketing adequately so you can grow and acquire more customers. Often times, I get asked by clients: “Where should I focus on our sales and marketing efforts to […]