Using Data to Make Smart Marketing Investment Strategy

We all use data to make smart marketing investment strategy.

Increasing online usage due to the pandemic is putting more eyeballs on different media channels. The trick is to find out where and how your prospective customers are spending their time.

Data that tells you about customer behaviors and how they consume media is […]

Content Distribution Strategy for Social Media and Online Consumption

 

This is part II of our content building educational moments. You can watch the clip here

Last time, we talked about building quality content that sticks. Now you have quality content built, what’s next?

I want to give you an example on how I distribute the content of my Business Matters column in […]

Building Content for Social Media and Online Consumption

Photo Courtesy: Eugne Zhyvchik of Unsplash

We are the biggest content consumers online these days. Building content for social media and other outlets may seem easy, but building quality content takes a bit of planning and discipline.

Here are five golden rules that I follow:

1)     Develop content benefiting your target audience and […]

Maintaining Your Marketing Above Zero

Photo Courtesy: Christian- Koepke of Unsplash

Maintaining Your Marketing Above Zero

COVID19 lock down has impacted many non-essential businesses from engaging in face time activities with their customers and conducting their services in a normal fashion. Not being able to serve your customers readily in person leads to a reduction in sales, hence […]

Crafting Your Best Storytelling

As you are planning out your marketing and getting ready to execute on some? Remember to incorporate great storytelling in your strategy.

Why storytelling should be considered an important component of your marketing strategy? We are living a “culture first” decade where job seekers are looking for culture in companies, and consumers are looking […]

Personal Branding in the Digital Age

“Personal branding has become an effective and powerful way to differentiate yourself in this constant, noisy world”

As a consumer, we all know about “corporate branding.” That’s when companies invest monies to make their brands known.

Personal branding, similar to what businesses are doing in making their brands relatable, has become an effective and […]

Organizing and Simplifying Your Life Has Never Been Easier

We are thrilled to share out the third in a series of our Instagram Content Pillar. This post focuses on our favorite work. We want to showcase clients whose work that we love, how the work came about and why we took on this project. 

Crowdservice, a local Mountain View start-up company, was referred […]

Artificial Intelligence Enhances Mountain View StartUp

Computer science engineers Siva Nattamai, left, and Pavan Kumar aim to advance Telehealth technology through Cocoon Cam, their Mountain View-based startup. Cocoon Cam’s smart baby monitor uses artificial intelligence to track the vital signs and sleeping patterns of infants and toddlers.

[Note: This blog also appeared as my featured column in the Los Altos […]

How to Elevate Your Business and Marketing in 60 Days

Need a Yoda moment? Now you can!

As we begin a New Year welcoming 2018, you deserve to take some time off from your day-to-day activities and have those Yoda moments! So you can reflect and retool on any important aspect of your business that may need more attention: whether it’s about having a focused marketing strategy, […]